It’s official. Google purchased YouTube for $1.6B. More from Yahoo! News.
WHAT THIS MEANS TO CORPORATE RECRUITING…
Right now…nothing. In the year or years ahead…I believe that short video clips may replace the text link ads that you see on the right hand side of a Yahoo! and Google search results page.
Rather than job postings and resume search from hotjobs and monster, you’ll purchase job search related keywords from yahoo and google. Job seekers searching yahoo and google for the keywords that you purchased are shown your recruitment video.
POR HEMPLO
- You purchase, ‘Sales Jobs New York’ from Google
- Job seeker searches Google for ‘Sales Jobs in New York
- Your recruitment video shows up on the right hand side.
- Job seeker clicks to view the video or visit your job blog.
- Job seeker applies, shares the video with the his/her professional contacts, posts the video to his/her blog and myspace account.
THE RESULT
Your employment brand message and job opportunities are distributed further with less effort. Branding metrics are up. You’re making better hires. I am not sure where total costs are as new costs surface such as video production and job blog creation.
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