Looking to hire lawyers, BitterLawyer may be a great place to advertise

I dont know what sort of traffic or targeting is available but the site's webisodes are hysterical and sure to keep lawyers and law students coming back. Don't miss, 'Typo,' and 'Punching the Clown - Part 1.'

The videos are a little too long to feel comfortable watching them at work, about 5min. But that goes to show that film makers are still in control of the content and not a media company. A major law firm, legal recruiting firm or recruitment ad agency needs to jump on this.

Hat tip, Jose Santana.

Trovix kicks off viral video campaign, teaches careerbuilder a lesson

With its effort to move from job search technology provider to destination job site, Trovix has decided to lean on viral video as a means for getting the word out. They're producing a series of videos presumably related to job search.

Episode 1, 'Full Time Dreams,' is now live on youtube. It's has some sexual themes but they're done in a way that is common to anyone whom watches night time television. I thought it was entertaining and worth the  2mins it took to watch. Though I doubt its going to captivate a legion of job seekers and compel them to check out Trovix. Filmmaker Easy Tiger Films sure hopes so.

If nothing else, Trovix has taught CareerBuilder a lesson in how to use sex to engage people with video without completely offending Barb in HR.                      

Btw, if you plan to produce a video, check out Tube Mogul. It distributes your video to bunch of video network sites (ie: revver, youtube, yahoo etc.) and tracks analytics.

Search engine optimization rap video

This is good...

Not the biggest fan of video resumes, LinkedIn on the other hand

I'm not the biggest fan of video resumes. While it's becoming super-easy to create, publish and share video online, I just don't think video resumes will ever take off. Video may one day be a great compliment to a persons resume but it will never replace it. LinkedIn. Thats another story.

Video resumes are too scary for employers concerned with ofccp regulation and eeoc. Watching a video is an inefficient means for gathering information. It can take over 3 minutes for a recruiter to get the information he/she needs from a video resume. Video resumes throw too big of a kink in the recruiting process to ever make an impact.

They aren't making anything better for the candidate either.  I have yet to see one video resume that compliments the candidates job search. Too often the candidate does a poor job on communicating what he/she brings to the table, is less attractive, less funny and more awkward than he/she thinks. A company called Cynopsis Media may disagree.

Linkedin on the other hand is much more likely to replace the standard resume. In fact, you can already see the word 'LinkedIn' becoming synonymous with resumes like 'Google' has with Internet search.

I recently overhead heard a girl on the street in nyc talking to a friend. She mentioned that she had sent the recruiter her, 'LinkedIn.' She never said the word, 'resume.'

Connected Ventures gets VIDEO right

Peter Altieri, CEO of RecruiTV (ive written about the company before) has a phrase that he uses, 'sweat the asset.'

Pete's philosophy as it relates to recruitment videos is that companies have assets (ie: great workspace, fun work environment, creative people, strong management etc.) and recruitment videos can help to, 'sweat those assets,' for recruitment.

I think that is exactly what Connected Ventures is doing with this video... How awesome is this!?

Lip Dub - Flagpole Sitta by Harvey Danger from amandalynferri and Vimeo.

CareerTV...The answer to that age old question, 'What would a Swedish entrepreneur do after selling a job board to monster?'

What do you do if...

• You’re a Swedish entrepreneur
• You’ve sold your job board to monster for millions
• Online recruitment advertising revenues are expected to hit approx. $10b by 2010
• comScore reports that 71 percent of Internet users streamed online video in March 07
• Niche and local social networking looks like the next big wave

You take all this opportunity and mash it together into a niche social network for job seekers anchored by recruitment videos.

If you're Lars-Henrik Friis-Molin, that's exactly what you do.

In 1988, Lars founded Universum. He later sold a job board to monster for millions. He's gotten himself written up on wikipedia in a page that I can’t read and now he’s venturing into the niche social network/recruitment video space with his privately funded start-up, CareerTV.

CareerTV is fresh into the space with 12 employees. Plans for growth include recruitment video production, the re-launch of its social networking site for job seekers, a niche television network and the expansion of its distribution network.

The Recruitment Videos

The company produces two different types of videos, news styled reports for job seekers and company sponsored recruitment videos. More content is available on www.careertv.net. The company produced nearly all the content on the site.

The Social Network

The site, soon to be careertv 'dot com,' was launched about a month ago. It’s goal is to have 1 million uniques/mo within a 1 year. The site's design is 'ok' at best. It lacks a decent user experience and any sort of search optimization but according to Director of Biz Dev Isaac Newton, this is all being worked on now.

The Distribution

Distribution looks like it may be a strong point for CareerTV. Partners include WetFeet.com, JungleOnline.com, ‘hundreds of College Career Services Centers.’ In addition, CareerTV recently finalized a deal with Yahoo! HotJobs and is working to ink deals with some other major players, namely Myspace, LinkedIn and Facebook.

RecruitTV is Heating Up With The Hot Internet Video Market.

According to comScore, in March of 2007...

• 71.4 percent of Internet users streamed video.
• Google led the way (thanks to YouTube) with 1.1b videos streamed.
• Yahoo! followed with 434m videos streamed.
• Fox was third (probably thanks to myspace) with 421m videos streamed.

That's hot and RecruiTV, CEO Peter Altieri says his 1.5yr old, "online video recruitment campaign development, video production,"€™ start-up has turned the corner that all successful start-ups must. It's profitable.

He and his team are supporting employers'€™ recruiting efforts by breathing life into their employment messages and recruitment marketing plans with short recruitment videos and targeted distribution campaigns.

RecruiTV'€™s videos are top quality and focus on the people of the companies they feature; a formula that Peter believes brings the BEST talent closer to new hire training.

You wont find stock footage or professional voice overs on RecruiTV's™ recruitment videos.

Peter knows that top talent can research a company'€™s position in the market, its potential for growth and its 401k plan. So he keeps RecruiTV'€™s cameras focused on the people that make up the company, its fun work environment, life at the org and the message that the employer wants to get out.

Check out the video that RecruiTV made for Juniper. (more videos here)

Given the above comScore data, the changing face of the Internet search experience to include video and the changing capabilities of personalization technologies like RSS to deliver video, I think its obvious that Internet video is here to stay. True to form an online recruitment video trend will be slow to follow but nonetheless, it will follow. 

Given RecruiTV'€™s focus on producing top quality video, the fact that the CEO gets recruitment marketing and the fact that RecruiTV is planting seeds all over the place with customers on both coasts of the US and overseas in the UK; I think its safe to assume that RecruiTV will continue to be a leader in this space.

Considering creating your own recruitment video?

Here are some tips from Peter:

• Focus on the message that you want to get out.
• Shorter videos are better.
• Use real employees in the videos. Keep away from stock footage. The best talent sees right trough this.

What Google/YouTube Means to Corporate Recruting

It's official. Google purchased YouTube for $1.6B. More from Yahoo! News.

WHAT THIS MEANS TO CORPORATE RECRUITING...
Right now...nothing. In the year or years ahead...I believe that short video clips may replace the text link ads that you see on the right hand side of a Yahoo! and Google search results page.

Rather than job postings and resume search from hotjobs and monster, you'll purchase job search related keywords from yahoo and google. Job seekers searching yahoo and google for the keywords that you purchased are shown your recruitment video.

POR HEMPLO

• You purchase, 'Sales Jobs New York' from Google
• Job seeker searches Google for 'Sales Jobs in New York
• Your recruitment video shows up on the right hand side.
• Job seeker clicks to view the video or visit your job blog.
• Job seeker applies, shares the video with the his/her professional contacts, posts the video to his/her blog and myspace account.

THE RESULT
Your employment brand message and job opportunities are distributed further with less effort. Branding metrics are up. You’re making better hires. I am not sure where total costs are as new costs surface such as video production and job blog creation.

Video...be prepared to get with it.

If you spend as much time on the web as I do then it might be apparent to you that the face of the web is changing. Video is playing a more significant role in the way that information is being consumed and shared.

Video is already having an impact in the recruitment advertising space. Market leaders are investing aggressively in both their local offerings and video distribution technologies. So…you should expect video to have a significant role in your forthcoming and near future recruiting strategies.

HERE WHY…

Hiring organizations and media companies that have already caught on are recognizing the benefits that come along with video content and the Internet’s ability to distribute that content cost effectively to the people that matter.

Those benefits of video to a recruitment marketer (yourself) include:

·        increased employment brand awareness

·        increased message association

·        increased employment brand favorability

·        increased intent to apply

The Internet is effective because it provides a platform to use video and increase these metrics. A site such as Yahoo! is a valuable partner because it enables you to target your core audience and invest to increase these metrics amongst only that core audience; in the case of corporate recruiting, local and/or industry specific talent that matters most.

So, the Internet provides a great return and sites like Yahoo! maximize that return and provide great value.

EXAMPLE…

Take Boeing and Yahoo! HotJobs for example. Notice Boeing’s video on right hand side of this demo site. Expect to or at least consider adding Internet video to your recruitment strategy.

FOOD FOR THOUGHT…

·       According to the New York Post, YouTube is showing about 100 million videos per day.

·       Video search and distribution is a major priority for leading media orgs. like Yahoo! and Google.

·       YouTube's CEO is in, 'advanced negotiations' with Google to sell the site for $1.6B.

·       The Associated Press now has a video service and its looks like their strategy is to provide local and niche providers with relevant video content. Think local sites…playing your recruitment video…to its local audience right before the leading news story. See AccessNorthGA.com.

MORE QUESTIONS…Ask me.

Canadian Forces Recruitment Video

The Canadian Forces recruitment video...who knew eh...thanks to YouTube and JobSearchMarketing.com now you do. This YouTube profile has the videos. It doesn't seem to be an official profile but this profile is distributing the Canadian Forces recruitment video at no cost. 1,991 videos views as of right now.

This guy has apparently made the Toronto Star. I found the video on Digg.com and I’m sure it will soon be in both the Google Video and Yahoo! Video indexes.

Now that the video production aka the hard part is done, I would consider furthering the distribution of this video content to millennials via myspace, Facebook and Rich Media ads on the homepage of Yahoo! HotJobs Canada and then sit back and watch recruiting metrics climb. I don’t think monster or monstertrak has a rich media(wiki: Rich Media) offering or else I would consider that as well so long as they weren’t asking for a million dollars for the ad unit.