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CareerTV…The answer to that age old question, ‘What would a Swedish entrepreneur do after selling a job board to monster?’

Friday, July 6th, 2007

What do you do if…

You’re a Swedish entrepreneur
You’ve sold your job board to monster for millions
Online recruitment advertising revenues are expected to hit approx. $10b by 2010
comScore reports that 71 percent of Internet users streamed online video in March 07
Niche and local social networking looks like the next big wave

You take all this opportunity and mash it together into a niche social network for job seekers anchored by recruitment videos.

If you’re Lars-Henrik Friis-Molin, that’s exactly what you do.

In 1988, Lars founded Universum. He later sold a job board to monster for millions. He’s gotten himself written up on wikipedia in a page that I can’t read and now he’s venturing into the niche social network/recruitment video space with his privately funded start-up, CareerTV.

CareerTV is fresh into the space with 12 employees. Plans for growth include recruitment video production, the re-launch of its social networking site for job seekers, a niche television network and the expansion of its distribution network.

The Recruitment Videos

The company produces two different types of videos, news styled reports for job seekers and company sponsored recruitment videos. More content is available on www.careertv.net. The company produced nearly all the content on the site.

The Social Network

The site, soon to be careertv ‘dot com,’ was launched about a month ago. It’s goal is to have 1 million uniques/mo within a 1 year. The site’s design is ‘ok’ at best. It lacks a decent user experience and any sort of search optimization but according to Director of Biz Dev Isaac Newton, this is all being worked on now.

The Distribution

Distribution looks like it may be a strong point for CareerTV. Partners include WetFeet.com, JungleOnline.com, ‘hundreds of College Career Services Centers.’ In addition, CareerTV recently finalized a deal with Yahoo! HotJobs and is working to ink deals with some other major players, namely Myspace, LinkedIn and Facebook.

Posted in Recruitment Advertising Videos | No Comments »

SHRM Follow-Up info on Yahoo! Recruitment Advertising

Monday, July 2nd, 2007

At SHRM 2007, a ton of people asked me for information on Yahoo! Recruitment Advertising; the service that displays recruitment ads to targeted talent on Yahoo! sites like Finance, Mail, Personals etc.

Rather than send out a million emails, I figured I’d put a page together and share it with everyone interested. Hopefully I’ll find to time to add some video as well.

In the mean time, if you are interested or looking for new ways to attract niche or local passive job seekers, you can learn about Yahoo! Recruitment Advertising here.

If you would like to share or link to this page, please use this link:
http://www.jobsearchmarketing.com/yahoo_recruitment_advert.html

Posted in Behavioral Targeting, Conferences, Innovative Recruitment Advertising, Job Boards, Local Recruitment Advertising | No Comments »

Monster Recruitment Media had better buy Mexico

Wednesday, March 21st, 2007

Monster has released a service that they’re calling, Career Ad Network. With this news comes a recruitment media offering. They’ll sell recruitment ads on a network with 20m unique visitors monthly. Hat Tip

Welcome to the game boys…it’s half over and you’re a long way from competing with Yahoo!’s 130m uniques. But there is hope. You can buy Mexico, population 109m. That should catch you up.

It’s no wonder why Monster’s getting into other services…there has been a major Paradigm shift in the recruitment advertising space. What used to be a Monster dominated space has transformed to one where media companies and search engines are far better positioned.

Yahoo! has upwards of 130m unique visitors monthly and sells a recruitment advertising product suite that encompasses media across the entire network.

Monster has only 15% of that reach, no SEM offering and thinks behavioral targeting is something that happens to you in high school; not to mention thousands of reps whom will need to be trained on media from the ground up. Paradigm shift.

This chart doesn’t even take into account the fact that 79% of the Yahoo!’s audience is employed full-time or that while Monster’s Recruitment Media ads are, ‘targeted,’ Yahoo! takes it BIG step further with behavioral targeting, search marketing and, for greater impact…bundled packages of search and brand products.

Source: Source: comScore Media Metrix, January 2007

Posted in Behavioral Targeting, Monster Recruitment Media | No Comments »

Behavioral targeting. There’s no better match.

Wednesday, October 4th, 2006

Are you familiar with the term ‘behavioral targeting’? By making your internet recruitment advertising efforts more effective, behavioral targeting helps you make better hires, increase referrals and reduce costs to 3rd party recruiters.

It looks like Bloomberg may be leveraging behavioral targeting…Here’s a demonstration of how behavioral targeting works…

I am a sales professional with Yahoo, Inc. I am in NYC. I have 5+ years of sales experience. I consistently exceed sales quotas and routinely go through sales training programs. I am a qualified, passive job seeker in NYC.

Notice the ad that I often see when I log into my Yahoo! Mail account.

Clicking on this recruitment advertisment leads me back to Bloomberg’s profile on HotJobs, where I learn more about Bloomberg and can search and apply to their jobs.

By the looks of this Bloomberg HR is an innovative group.

Posted in Behavioral Targeting, Innovative Recruitment Advertising | 1 Comment »