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Givin’ props to Sodexho for innovative recruiting

Thursday, January 3rd, 2008

Check out the Sodexho Careers blog. Check out the Facebook page, the YouTube page and…if you’re into this sort of thing…the SecondLife career fair. (blog | facebook | youtube | secondlife)

I’m not big on the SecondLife thing but when it comes to Web 2.0, its hard to deny Sodexho is taking steps in the right direction and it’s working.

Look at how much more engaging the company’s Web 2.0 efforts are than it’s existing career site.

Which gives a more accurate representation of the org’s culture and people? The company’s career site or its blog and YouTube page?

It’s blatantly obvious. Which cost more? Again; obvious.

Sodexho VP Talent Acquisition Arie Ball and her team are off to a great start in ‘08. Hopefully the company will ride this momentum and do big things this year.

Moving forward I would consider the following:

Put as much energy and resources into social media as you are SecondLife. It may not be as fun to you as exploring a virtual world but there is far more low hanging fruit.
Consider using MoveableType as the blogging platform. In addition to being a more robust blogging platform, it will serve as a means for easily creating well branded landing pages. These pages can be used to enhance performance and extract more value from search engine and email marketing efforts. Companies often pay between $1,500 and $5,000 for similar landing pages. Over 12 months those charges can add up.
Get more employees blogging. The blog will grow faster, be more influential and attract and engage more relevant talent. Try to have each department represented. The content contributed by each department will attract passive talent searching the web for similar info.
Add a phone number to the blog. Why not encourage passive talent to pick up the phone and have a private and confidential phone call with a member of your recruiting team? With phone analytics you can now track where phone calls are coming from, play them back and calculate an ROI.
Install Google Analytics. It’s easy to do. It will give you an idea of where your traffic is coming from.
Get a sitemap. It’s technical but important. Keep it updated with Yahoo! Site Explorer and Google Webmaster Tools. (xmlsitemaps.com)
Pick a good domain name.
Get an rss feed of your jobs. Indeed seems to have this covered for you. You can get that feed here.
Publish the jobs feed on the blog. This way blog traffic is always in a position to apply to jobs that you have open.
Keep embracing diversity and new media. The two are working well together for you.

Ok, that’s it for now. Gotta run. Well done. Please keep it up.

Btw, its freekin freezing in NYC today! 14 degrees!

Posted in Career Site Optimization, Innovative Recruitment Advertising, Recruiting Blog Examples, Recruiting Blog News/Info | 3 Comments »

Leading blog platform to take on resellers

Friday, December 21st, 2007

Movable Type in my opinion is the best blogging platform available and Six Apart, the company responsible for Movable Type, recently kicked off a reseller program.

Per MT’s blog, the program is designed, ‘to offer resellers a 30% discount that you can pass on to your customers
or keep for yourself.‘

It’s worth checking out if you are a recruiting and/or blog consultant or recruitment advertising agency.

Employers are completely engaged in social media right now. They want to know what this whole social media and blogging thing is about. They’re looking for direction. They need an easy product to buy and simple one to use.

A well designed recruiting blog can build employment brand, drive applies, and drive new passive recruitment leads.

With Yahoo! Pipes, RSS job feeds from DirectEmployers or Indeed, SalesForce.com, a solid 2 months of work…one could deliver a solid recruitment blogging product.

With this MTTags, TypePad Hacks, the MT Community, this reseller program and Elance…that same someone could deliver it at an affordable rate.

Posted in Recruiting Blog News/Info | 1 Comment »

Looking for a great way to advertise on relevant industry blogs?

Tuesday, December 11th, 2007

Take a tip from Zoominfo. The, ‘premier business information search engine,’ is sponsoring a best blog awards competition and asking those nominated to put the company’s logo on their blogs.

Zoom is also giving away free trip to vegas. They’ve contracted recruiting blog godfather Jason Davis to handle the logistics…well played Zoominfo.

RecruitingBlogs.com has all the info you need regarding the blog award categories and how you can vote. According to Jason, Job|SearchMarketing was nominated, which is cool. I’ll publish my votes soon.

Posted in Recruiting Blog News/Info | 2 Comments »

Links I shared this week with a client…

Friday, August 10th, 2007

HrMarketer got it right. The HR consumer is reading the recruiting blogs.

I had a call this week with a great recruiting manager who is in the process of getting her org set up with a recruiting blog and converting her monster spend to a search engine marketing for recruitment budget (i hope .

I let her know that I would share some links with her to help catch her up to speed quickly.

This is what I shared…

Great move to start a recruiting blog! Here are some links to great info on recruiting blogs from recruiting bloggers. Enjoy.

Employers like yours which start recruiting blogs and write posts that brand the company as a choice employer will recruit better talent. The best talent believes it should be working with the best employers. Blogs are a tool for making talent aware of how great of an employer your organization is. Employers whom choose to wait to blog or choose never to blog will be at a loss when a disgruntled employee starts his own blog and makes the recruiters’ jobs harder.

Video is another hot topic in recruitment. It should help you brand the company and especially to recruit millennials

Search engine marketing works well for recruitment. Ask Peter Weddle or see what Coca-Cola does.

Premium Placement puts your jobs and brand front and center when top quality talent is researching the market.

All recruitment advertising is made better with a great career site. Knowing who is coming to your site and where they are coming from will help you to make better buying decisions.

Here is the list of The top 25 recruiting blogs.

You mentioned that you read RecruitingFly. That blog has realized that HotJobs is Rising.

Fyi, I believe that the bulk of great content out there on blogging for recruitment is on sites other than my own.

Please post a comment below with links to posts that you think recruiters interested in blogging for recruitment should read. Ill be sure to share them with clients.

Posted in Recruiting Blog News/Info | No Comments »

Disgruntled employee blog…will HR be prepared for the continuing evolution of the social web?

Friday, August 3rd, 2007

This blog claims to be that of a, ‘Current (or former) First NLC employee,’ and he says he, ‘Knows all,’ and ,’Tell(s) all.’ Considering some of the titles to his posts, telling all seems to be exactly what he’s set out to do…

Btw, there is a bunch of content about what life is like at the company on this blog and none on the company’s own site.

This should serve as a warning to employers which have yet to take the time to understand blogs and their potential to impact employer branding and recruitment.

My beloved HR, please understand that the web is changing fast. It is NOW super easy for disgruntled employees to publish their opinions of your employer brand, whether its fair and accurate or not.

So what will it be? Will you sit back on your big ATS or create a blog, develop a content strategy and execute?

Posted in Recruiting Blog News/Info | 1 Comment »

At SHRM 2007. My first conversation landed back on Recruiting Blogs.

Sunday, June 24th, 2007

Early this morning I met a really interesting HR Director. You’ll get to meet her later, as we scheduled an interview. Long story short, she is excited about the idea of blogging for recruitment.

The fact that this was the absolute first person that I spoke with here at SHRM and considering the attendance at Jim Durbin’s session on blogging for recruitment at the ERExpo in San Diego, I think it’s obvious that corporate recruiting leaders want and need to know more.

So, I quickly put together this page with links to great content for the woman that I met this morning and for HR/Recruiting pros whom want to learn about blogging for recruitment.

Doing this got me thinking and I’d like to put together a complete guide by collaborating with thought leaders in the recruiting blog space. The guide will share our collective knowledge with with HR/Recruiting pros. If you are interested in participating, here’s what I’m thinking…

My goal is that this guide will soon be completed as a collaborated effort by some of the more influential recruiting bloggers; it will be a value-add to professionals seeking more strategic sourcing options; and it will provide each of us with the satisfaction of contributing valuable insight to our customers, partners and networks in need.

If our own employers would like to get behind this effort and sponsor it, then that would obviously provide some great thought leadership and value-adding brand exposure as well.

Please consider this post to be my invitation to participate.

I’d like to invite Jim Durbin and each of the panelists of his ERExpo session on recruiting blogs. They include Microsoft’s Heather Hamilton, T-Mobile’s Dennis Smith and the funniest guy ever…I forget his name (but he was absolutely awesome).

I’d also like to invite Joel Cheesman for his input on recruiting blogs from an SEO perspective and Shannon Seery Gude of Bernard Hodes for her insight into the impact that recruiting blogs provide employer branding efforts.

Collectively I think we have a ton of knowledge to share and value to add.

Moving forward this page will serve as a collaborative workspace on the project. I’ll figure out how to make it work once I’m back from SHRM.

For now, let’s have it serve as a source of links to great content on recruiting blogs for Recruiting and HR Professionals to get introduced to the concept and technologies behind blogging for recruitment.

I’ll be pointing all interested HR Professionals that I meet at SHRM to this page. So, if you are interested in adding value and helping out, please post a link to what you believe is great content for an HR or Recruiting Professional to read on the use of blogs for recruitment.

I’ve linked the content that I plan to share with the woman I met this morning. Please comment below with what you would like to share as well.

Posted in Conferences, Recruiting Blog News/Info | No Comments »