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Not the biggest fan of video resumes, LinkedIn on the other hand

Thursday, February 7th, 2008

Videoresumes
I’m not the biggest fan of video resumes. While it’s becoming super-easy to create, publish and share video online, I just don’t think video resumes will ever take off. Video may one day be a great compliment to a persons resume but it will never replace it. LinkedIn. Thats another story.

Video resumes are too scary for employers concerned with ofccp regulation and eeoc. Watching a video is an inefficient means for gathering information. It can take over 3 minutes for a recruiter to get the information he/she needs from a video resume. Video resumes throw too big of a kink in the recruiting process to ever make an impact.

They aren’t making anything better for the candidate either.  I have yet to see one video resume that compliments the candidates job search. Too often the candidate does a poor job on communicating what he/she brings to the table, is less attractive, less funny and more awkward than he/she thinks. A company called Cynopsis Media may disagree.

Linkedin on the other hand is much more likely to replace the standard resume. In fact, you can already see the word ‘LinkedIn’ becoming synonymous with resumes like ‘Google’ has with Internet search.

I recently overhead heard a girl on the street in nyc talking to a friend. She mentioned that she had sent the recruiter her, ‘LinkedIn.’ She never said the word, ‘resume.’

HotJobs, Linkedin, SnagAJob Growth – comScore August 2007

Tuesday, October 23rd, 2007

Hotjobsvsmonstervscaree_2

CareerTV…The answer to that age old question, ‘What would a Swedish entrepreneur do after selling a job board to monster?’

Friday, July 6th, 2007

Careertv-recruiting-videos-logo1 What do you do if…

  • You’re a Swedish entrepreneur
  • You’ve sold your job board to monster for millions
  • Online recruitment advertising revenues are expected to hit approx. $10b by 2010
  • comScore reports that 71 percent of Internet users streamed online video in March 07
  • Niche and local social networking looks like the next big wave

You take all this opportunity and mash it together into a niche social network for job seekers anchored by recruitment videos.

If you’re Lars-Henrik Friis-Molin, that’s exactly what you do.

In 1988, Lars founded Universum. He later sold a job board to monster for millions. He’s gotten himself written up on wikipedia in a page that I can’t read and now he’s venturing into the niche social network/recruitment video space with his privately funded start-up, CareerTV.

CareerTV is fresh into the space with 12 employees. Plans for growth include recruitment video production, the re-launch of its social networking site for job seekers, a niche television network and the expansion of its distribution network.

The Recruitment Videos

The company produces two different types of videos, news styled reports for job seekers and company sponsored recruitment videos. More content is available on www.careertv.net. The company produced nearly all the content on the site.

The Social Network

Careertv-recruiting-videos1 The site, soon to be careertv ‘dot com,’ was launched about a month ago. It’s goal is to have 1 million uniques/mo within a 1 year. The site’s design is ‘ok’ at best. It lacks a decent user experience and any sort of search optimization but according to Director of Biz Dev Isaac Newton, this is all being worked on now.

The Distribution

Distribution looks like it may be a strong point for CareerTV. Partners include WetFeet.com, JungleOnline.com, ‘hundreds of College Career Services Centers.’ In addition, CareerTV recently finalized a deal with Yahoo! HotJobs and is working to ink deals with some other major players, namely Myspace, LinkedIn and Facebook.

Where can you find millennial males online? The answer might surprise you.

Tuesday, June 19th, 2007

Yahoo! reaches 77 percent of online males ages 18-24. (comScore MediaMetrix, April 2007)

Millennialrecruitmentadvertisingmal

…and with Yahoo! Recruitment Advertising, you can brand to and attract local millennials on sites like, Yahoo! Sports, News, Finance, Mail, the New HotJobs.com or OMG etc.

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