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Jobster’s new direction

Wednesday, February 27th, 2008

With Jason Goldberg out and former investment banker Jeff Seely in as CEO, Jobster is heading down a new path. It will be interesting to see what a company so well funded does competing with a class of companies marginally funded in comparison.

In December ’07 on Jobster’s blog Goldberg made a reference to the new direction…

‘We’ve also recently entered into some truly game-changing partnerships to enable large publishers and website operators to build their own career networking services utilizing Jobster’s technology. We’ll be announcing the first of these partners and launching their sites in early 2008.’ continue reading.

Today those, ‘game-changing partnerships’ are a little more transparent, though to my knowledge; Jobster has yet to announce a single partner.

Variety is an early partner. In February ’08 Variety sent an email to registered users announcing its new site called, The Biz…

‘The new site (Called The Biz) will be a business networking site encompassing careers, community and content. Users will be able to upload profiles, photos, portfolios, videos and more.

A cross between Facebook®, IMDb® and Linkedin®, The Biz will connect professionals and enthusiasts within the entertainment industry and encourage people to network, exchange ideas, search for jobs and recruit new talent!!’

A partnership with The Wall Street Journal may also be in the works. Multiple sources confirm that Jobster has either secured that partner or is working hard to land it.

With Jobs representing such a significant portion of online advertising, monetizing career sites has become the trendy and smart thing to do if you’re a niche publisher.

Just ask MediaBistro or Nielsen. Each is a niche publisher. Each has aligned its business for better monetization of its career site. Each has hired top producing Yahoo! HotJobs sales talent to lead its recruitment media sales efforts.

Nielsen’s jobs sites like adweekjobs.com and editorandpublisherjobs.com run on adicio. I’m not sure about MediaBistro’s career site. 

Not surprising, top blogs are well into the, ‘monetize your career site,’ movement. Paidcontent, Read/WriteWeb and Slashdot are all powered by JobThread. GigaOm is using Simply Hired. Techcrunch is powered by PersonForce.

This trend and this new direction represents a growth opportunity for Jobster. One that places Jobster in direct competition with each of the above mentioned players, plus Beyond.com.

In March ’07, Beyond landed $13m round of funding. It’s the only competitor besides Simply Hired to land a multimillion-dollar round.

Beyond and the field are bringing job postings and job boards to niche publishers and blogs, much like Yahoo! HotJobs is to hundreds of local newspapers.

What differentiates Jobster is the fact that it’s bringing social networking (for career opportunities) to these niche sites which may lead to a more engaging experience for the publications’ audiences (a.k.a niche passive talent) and therefore more opportunities for employers to attract, engage and hire that talent.

Would you interview me for $200?

Wednesday, January 23rd, 2008

Payperperformancerecruit

A new job site, NotchUp is trying to disrupt the pay for performance players in the recruitment advertising space. TechCrunch has a great overview of NotchUp. 

Here are some quick points

  • Job site focused on passive candidates
  • Job seekers get paid to interview
  • Employers pay job seekers a fee set by the seeker
  • The site suggests fees based on the seekers experience
  • Setting up profile is easy. I did it in a few minutes. It accepted my LinkedIn url as my resume. This is good because I truly am passive and I don’t have an update my resume.
  • I think its a good idea. Not everyone gets it.

What I like about this is that it’s pushing the pay for performance model a step further.

Job boards in large part offer pay per posting. Search engines offer pay per click. Jobster is offering pay per candidate and now NotchUp is offering pay per interview. Pretty cool. I guess we’re one step closer to exactly where employers want us…where 3rd party recruiters have been all along…pay per hire.

The site’s calculator suggested that an employer should pay $200 to interview me. How about you?

Log into the site using the following login information. Comment below with what the site says an interview with you is worth.

http://www.notchup.com/beta1/?q=start/invite/ff552f77e365565708a747a40d80b08d
user: launch
pwd: interview

Thanks to Chuck Taylor for the heads up on this and invite to NotchUp.

Update 2/20/08: I just noticed that JobFox is a pay for performance model. They charge per resume. So I guess thats after post and click but stopping short of pay per applicant. JobFox pricing.

Jobfox Named ‘Most Promising’ Start-Up of 2008

Wednesday, January 16th, 2008

Jobfoxlogo1

From the release…

American Venture Magazine Honors Revolutionary Web Site for its Intelligent Matching of Jobs and Candidates

MCLEAN, Va., Jan. 15 /PRNewswire/ — Jobfox, a revolutionary Web site with highly intelligent and effective matching of jobs and candidates, has been named a 2008 most promising start-up by American Venture Magazine. Jobfox is led by CEO Rob McGovern, who is also the founder and former CEO of CareerBuilder. more
American Venture also named Itzbig as, ‘most promising start-up of 08′. Which is it?
I havent heard much from recruiters using Itzbig but I have worked with recruiters using JobFox. The common feedback is that its takes over 15min to post a job on JobFox. When you have over 300 jobs open, 15min/job is a lot to ask. From what I understand, the JobFox team is working on making posting a job easier and faster.

Jobster’s Facebook App, Fashionably Late and Best Dressed

Wednesday, August 8th, 2007

Jobster-facebook-recruiting-app-logo

If Jobster’s Facebook app tells us anything about the state of Jason Goldberg’s union, it…is…strong; albeit a little buggy.

Jobster’s Facebook app marries what it does well (talent networks) with that which Facebook does well (distribution) to effectively connect employers with the less-active and unique talent on Facebook. These two systems, Facebook & Jobster, working together is exactly the kind of innovation that I was hoping to see come from our space when Facebook opened its platform. I’m glad to see it and looking forward to watching this trend evolve.

As it stands Jobster’s app is a little buggy and it lacks some simple functionality that could make it much better. Still, it’s impressive.

Jason Goldberg’s team was not the first to launch a Facebook app for recruiting. That was LinkedIn, followed by Indeed and Simply|Hired. None of the Big3 has yet to launch anything. Though rumors and speculation lead me to believe we can expect to hear something soon from this group. ;)

Considering the timing of Jobster’s app release and its unique use of Facebook’s functionality, I’d say that the Jobster app is fashionably late to the party and best dressed.

Jobster takes full advantage of the functionality that the Facebook platform provides. It’s app is growing virally on the Facebook network with a social function where users can ask friends for work advice. The app leverages that on-network viral growth by connecting prospects with employers off the network. That’s taking full advantage.

The other recruiting applications currently on Facebook fail to take full advantage. Simply|Hired’s app does one thing well. Though it doesn’t even have anything to do with the company’s biz model. Indeed’s app simply adds indeed job searching to Facebook and LinkedIn adds absolutely no new functionality to Facebook.

Jobster’s app is the fastest growing recruiting app on Facebook. It’s adding 8 times as many new users daily as #2 Simply|Hired.

According to data supplied by Appaholic, Jobster is averaging 372 new users daily vs. Simply|Hired’s 46.

Jobster-facebook-recruiting-app-chart

How the app works
Read Jason Goldberg’s blog for a detailed overview of functionality. link

The quick over
When a prospect installs the app she is invited to join any of the listed 200+ employers’ talent networks. In doing so, she shares some info such as her email address, location and keywords to indicate her interests, skills sets, industry, occupation etc. That data along with the prospect’s email address is shared with the employer. No apply. No resume. Just a connect.

With this connect the candidate becomes part of the employer’s ‘talent network,’ and the employer can market its relative jobs and employment brand message to her.

Conclusion
Jobster is getting Facebook right. This innovation is addressing a need. It’s customer facing and a welcome change for our industry. Hopefully this is a sign of more to come from Jobster and our industry as a whole.

Btw, in testing I opt’d in to Jobster’s talent network. The keyword I used to express the sort of job that I might be interested in was, ‘CEO’. I have not been contacted.

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