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Review and Live blogging my read of Taleo’s Career Site 2.0 White Paper, ‘Taking the Lead in the War for Talent’

Wednesday, October 22nd, 2008

I just finished reading Taleo’s White Paper and live blogged it here on Job|SearchMarketing.

It was very well done. I strongly agree with its stated case, ‘With Web 2.0 functionality and best practices implemented on the career website, an organization may achieve a competitive edge in recruiting the most qualified candidate quickly, and gain financial benefits from direct cost reductions as well as opportunity cost savings and value creation due to faster recruiting process that captures higher quality candidates.’

However, it lack substance when it comes to discussing such best practices, and web 2.0 functionality and integrations. The meat of it seems more to be a rather disingenuous pitch to position ’smart’  and presumably new Taleo functionality as ‘2.0,’ and benefit from the buzz around the topic.

Onto my live blogging of the read…

At start, given the use of the term, ‘Career Site 2.0′ I’m expecting this to strongly focus on the use of social media on corporate career sites and the integration of popular social networks into such sites.

Stated focuses of the report are: next gen corporate career sites, candidate experience, opportunities to implement web 2.0 features, understanding and measuring the value of implementing a rich candidate experience.

It’s hard to communicate that, it will be valuable to me if they do it well.

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Hey HR, want more Recruiting budget?

Friday, January 26th, 2007

If you’re an employer that has yet to think outside of the job postings and resume search box, and you think that’s ok…well, I and others like me have got some news for you. You are being out innovated in Recruitment by some very unlikely organizations.

I know. I know. You’re HR… ‘Everyone looks at us as a cost center. No one thinks that we are directly impacting the bottom line. They keep cutting our Recruiting budget. They don’t add to it.’

When I hear this, I believe it but statements like this place blame on executive management and I don’t believe that’s where it belongs. Sorry, my beloved HR. The blame belongs to you. You’re making decisions based on poor data.

I know that you have limited resources and time to do more research but its impacting your pitch for more Recruiting budget. Here are some examples of what other orgs are doing in regards to innovation in Recruiting.

By the way, if it helps, and you do get more budget, then don’t forget who helped you out. {enter synchronous corny smile/wink/sparkle in the eye/sound of glass chime}

EXAMPLES
It’s not just super-innovative orgs that are showing you up. It’s a typically slow-to-move government agency like the CIA that is using Facebook and Search Engine Marketing for Recruitment, Display Advertising and Video. (hat tip)

Click images to zoom.

Ciafacebook_1  Facebooksocialsearch Ciagoogle_1

It’s local police departments like the Las Vegas Police Department that are crafting their recruitment messages and using traditional offline media with Search Engine Marketing and SEO to drive Millennials to their cool career sites like LVPD’s ‘Protect The City’ site. (story | hat tip)

Click images to zoom.

Lvpdcareersite Lvpddisplay

Even a convent in Michigan is seeing radical change in their nun recruiting metrics! I couldn’t make this up if I tried.

If a government stiff in bad tie and short sleeve button-up shirt; a police sergeant with, ‘30 years on the job,’ and Mother Theresa have realized the potential of social media, search engines and display advertising…don’t you think its time you got serious about your pitch to executive management?

Let the execs know what’s going in your marketplace. It’s exciting time and these new technologies can a very positive impact on their bottom line. You know that and you are now slightly better informed than you were before. So, go now and inform them. Get that budget! Godspeed.

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