
The October 2007 edition of Wired Magazine says that the fastest growing segment of Facebook users is over the age of 35.
eMarketer’s podcast advertising report tells us that the fastest growing segment of podcast users is making over $75k/yr.
Employers want to see similar segments of the job seeker audience visiting their career sites.
So let’s ask ourselves, what are social networks like Facebook and podcasts like The Sales Accelerator Blog providing talent that corporate career sites are not?
Here’s how I see it…
1. Its all about the user, not Facebook, not the podcast
What is your corp career site about?
2. Personalized experience
How personalized is your career site to the talent you’re seeking to reach and engage?
3. Educational and informational experience relative to niche interests
Good sales people look for sales tips online. Does you’re sales jobs page offer anything more than links to your sales jobs? Are those sales jobs even visible in the search engines?
4. Entertaining experiences
Connected ventures gets it. Do you?
5. Opportunities to socialize and speak up
Peter Weddle says the best candidates know that they are the best. They want to be heard. Gerry Crispin says that best must be respected.
Is a one way communication about your jobs and 401(k) really a respectful conversation?
Want to attract(reach) and keep(engage) top quality traffic to your career site?
Do more. Blog. Build community into your career site and optimize it for search engines. Quit worrying about transparency or else you’re going to wake up to find that you were not dreaming. You are in fact standing naked in the front of a room filled with the best baby boomers, gen x and millennials. Each is networking with your competitors, glancing at you but not listening as you try to raise the volume on your microphone; that some millennial with a tattoo has un-plugged.


