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Don’t get caught with your web 1 pants down at web 2 party

Monday, October 1st, 2007

Blindhrdirectorinweb21
The October 2007 edition of Wired Magazine says that the fastest growing segment of Facebook users is over the age of 35.

eMarketer’s podcast advertising report tells us that the fastest growing segment of podcast users is making over $75k/yr.

Employers want to see similar segments of the job seeker audience visiting their career sites.

So let’s ask ourselves, what are social networks like Facebook and podcasts like The Sales Accelerator Blog providing talent that corporate career sites are not?

Here’s how I see it…

1. Its all about the user, not Facebook, not the podcast
What is your corp career site about?

2. Personalized experience
How personalized is your career site to the talent you’re seeking to reach and engage?

3. Educational and informational experience relative to niche interests
Good sales people look for sales tips online. Does you’re sales jobs page offer anything more than links to your sales jobs? Are those sales jobs even visible in the search engines?

4. Entertaining experiences
Connected ventures gets it. Do you?

5. Opportunities to socialize and speak up
Peter Weddle says the best candidates know that they are the best. They want to be heard. Gerry Crispin says that best must be respected.

Is a one way communication about your jobs and 401(k) really a respectful conversation?

Want to attract(reach) and keep(engage) top quality traffic to your career site?

Do more. Blog. Build community into your career site and optimize it for search engines. Quit worrying about transparency or else you’re going to wake up to find that you were not dreaming. You are in fact standing naked in the front of a room filled with the best baby boomers, gen x and millennials. Each is  networking with your competitors, glancing at you but not listening as you try to raise the volume on your microphone; that some millennial with a tattoo has un-plugged.

Blindhrdirectorinweb2_2

Quick notes from onrec 2007

Monday, September 24th, 2007

I’m just back to nyc from the onrec conference in San Fransisco but leave soon for Atlanta where I’ll be leading a track at John Sumser’s Recruiting Roadshow. Details to follow.

Here are some quick notes from onrec.

General Notes

  • Few corporate recruiters in attendance. More vendors.
  • I’m going to have my blog translated into Japaneses to supply what seems to be considerable demand for info on search engine marketing for recruitment coming from Japan.
  • It was great to see yahoo get the respect it deserves for its position in the new online recruitment landscape. Indeed used a yahoo search screen to demonstrate the general engines and cheesman shouted me and yahoo out during his google slide. Neither is a big deal but each shows the growing awareness of yahoo’s position in this space and marks a welcome change.
  • Deloitte has a good whitepaper out there about connecting generations in the workplace.
  • Affinity Circles is cool. former-hotjober, Chuck Taylor is involved
  • Jeff Hunter is probably one of the most respected hr professionals in the space

Gerry Crispin

  • Crispin’s presentation was good
  • Points out some great and poor corporate career sites and was spot on
  • Employers must reach, engage and respect top talent
  • Was quick to warn employers of the pending threat of international companies stealing our top talent. (That’s something that I never thought of before.) It’s happening today and will continue to happen as the global economy becomes less dominated by the US and emerging markets mature and require more experienced talent like that which we have here in the US.
  • I believe him as I was asked to advise a group launching a job board on a particularly large continent that I can’t mention right now.
  • I need to get my hands on Crispin’s whitepaper and need to take his advice and spend a day with Yahoo! recruiters.

Peter Weddle

  • I always knew his content would be solid but it was great to see him deliver it. True pro.
  • Your corp career site should nurture a solid relationship with the best talent. It should facilitate a dialogue and represent the company with community. It should provide personalization, content and dialogue appropriate for rare skill holders.
  • Eli Lilly’s corporate career site has departmental landing pages on its corp career site mapping seekers to relative jobs in the fashion of a career path. (very cool)
  • Microsoft also has this. (again..cool)
  • Rare performers want to talk. They want an engaging type of experience.
  • Points to honeywell blog
  • Why not get the best and brightest at your org to blog? At Honeywell, employees compete for 3 months. The winners of the competition get to write on the blog and get a bonus. (this is the coolest thing I’ve heard of to date.)

Kevin Wheeler

  • Kevin Wheeler was spot on. I’ve heard him criticized as a know it all but everything that I heard come out of his mouth made sense to me but what do I know.
  • He talked of the net gen, gen y and millennials and how each works differently, requiring different career paths than baby boomers
  • Some are making their own jobs (that’s exactly what happened with me) and that companies that fail to adapt for this will lose this talent.
  • Those who do adapt will be rewarded with innovation and as much loyalty as can be expected from this group.
  • He mentioned wikinomics. (i read it. awesome book.)
  • Recruiting gen y is your ultimate challenge
  • Pre-employment experiences, and test rides for employers and candidates should be and will be used
  • Points to phplive as a means for communicating with talent on your career site by chat
  • Blogs are important and valuable adjuncts to recruiting because they are authenticity.
  • Points to Heather Hamilton’s blog. It’s professional and loyal to Microsoft.
  • Talks of podcasts for recruitment
  • Makes fun of career fairs
  • Talks of itzbig and jobfox as the next wave of job boards and speaks to their ability to match jobs to seekers in an eHarmoney like fashion. (I have to start making a bigger deal of Yahoo! HotJobs’  job matching technologies and show kevin what we are up to in that regard)
  • Candidate relationships with marketing priciples and crm tools. (ie. salesforce.com)
  • Severe local shortages of talent
  • Shift to virtual recruiting tools, email, web sites, online assessment (I hope he doesn’t mean second life..i don’t think he does..i think he means like password protected websites that demonstrate the job to pre-qualified candidates)
  • Global reach, sourcing and brand critical for big companies
  • Think of talent as supply chain (this makes sense to me…look at the limitation that a the media planner shortage has put on media companies in nyc)
  • Focus on gen y recruitment and retention (let them work in small core groups)

Blogger panel

  • Jason Goldberg suggests that markets outside the US are where we were 5 years ago. (I think he’s right and that’s likely why you see monster and careerbuilder rushing to exploit that space. Why innovate if you can simply turn-key in new, rich and less informed markets? They’ll make some great money but should have trouble trumping the top local job boards in each respective market. I think Indeed is best positioned globally.)
  • There is a lot of opportunity for Web 3.0 (applications and widgets) in the recruiting space. It will be interesting to watch. I think jobster and jobs2web could do well here considering the work that jobster has done to date with its facebook app and the jobs2web applications.
  • Joel Cheesman (recruitment blogger) suggests giving little snippits of information in blogs. Short, quick and informative is a good bet. He’s growing cheezhead into a little media platform. For instace, check out xtra and the wiki.