This is my idea for a facebook recruiting application. I offered it to hotjobs while I was there but they didn’t want it. They decided to go with this, which I guess makes sense since the company needs to be focused on job seekers.
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Jobster’s Facebook App, Fashionably Late and Best Dressed
Wednesday, August 8th, 2007
If Jobster’s Facebook app tells us anything about the state of Jason Goldberg’s union, it…is…strong; albeit a little buggy.
Jobster’s Facebook app marries what it does well (talent networks) with that which Facebook does well (distribution) to effectively connect employers with the less-active and unique talent on Facebook. These two systems, Facebook & Jobster, working together is exactly the kind of innovation that I was hoping to see come from our space when Facebook opened its platform. I’m glad to see it and looking forward to watching this trend evolve.
As it stands Jobster’s app is a little buggy and it lacks some simple functionality that could make it much better. Still, it’s impressive.
Jason Goldberg’s team was not the first to launch a Facebook app for recruiting. That was LinkedIn, followed by Indeed and Simply|Hired. None of the Big3 has yet to launch anything. Though rumors and speculation lead me to believe we can expect to hear something soon from this group. 
Considering the timing of Jobster’s app release and its unique use of Facebook’s functionality, I’d say that the Jobster app is fashionably late to the party and best dressed.
Jobster takes full advantage of the functionality that the Facebook platform provides. It’s app is growing virally on the Facebook network with a social function where users can ask friends for work advice. The app leverages that on-network viral growth by connecting prospects with employers off the network. That’s taking full advantage.
The other recruiting applications currently on Facebook fail to take full advantage. Simply|Hired’s app does one thing well. Though it doesn’t even have anything to do with the company’s biz model. Indeed’s app simply adds indeed job searching to Facebook and LinkedIn adds absolutely no new functionality to Facebook.
Jobster’s app is the fastest growing recruiting app on Facebook. It’s adding 8 times as many new users daily as #2 Simply|Hired.
According to data supplied by Appaholic, Jobster is averaging 372 new users daily vs. Simply|Hired’s 46.
How the app works
Read Jason Goldberg’s blog for a detailed overview of functionality. link
The quick over
When a prospect installs the app she is invited to join any of the listed 200+ employers’ talent networks. In doing so, she shares some info such as her email address, location and keywords to indicate her interests, skills sets, industry, occupation etc. That data along with the prospect’s email address is shared with the employer. No apply. No resume. Just a connect.
With this connect the candidate becomes part of the employer’s ‘talent network,’ and the employer can market its relative jobs and employment brand message to her.
Conclusion
Jobster is getting Facebook right. This innovation is addressing a need. It’s customer facing and a welcome change for our industry. Hopefully this is a sign of more to come from Jobster and our industry as a whole.
Btw, in testing I opt’d in to Jobster’s talent network. The keyword I used to express the sort of job that I might be interested in was, ‘CEO’. I have not been contacted.
Related:
- Jobster And Facebook: Astounding Results
- Jobster Talent Network + Facebook Application = Better Results
- I Just Joined Facebook
- Facebook’s (Evil?) Application Strategy
- Recruiting on Facebook
- Jobster Launches New Facebook Application, "Employer Talent Networks"
- Initial Stats on Jobster’s Facebook Application
- The Jobster Facebook Excitement Continues
- Employer Talent Networks on Facebook, Week 2
