The Archives

First off…What are Yahoo! Shortcuts?

A Yahoo! Shortcut is a quick way to get to the information you want. A Yahoo! Shortcut automatically appears when it is relevant to your search and can contain links to useful content from Yahoo!, its partners, or across the web. Some of the content may come from partners who pay to be included in Yahoo! or have another financial relationship with Yahoo!. Read more about Yahoo! Shortcuts.

Here are two examples of Yahoo! Shortcuts…

If Yahoo! HotJobs were to implement a, ‘Jobs Shortcut,’ for employers it could be disruptive to search engine marketing for recruitment.

With these shortcuts(a new form of paid placement) employers could tap into the talent opportunity of the Yahoo! Search engine while never having to learn search engine marketing principles.

These shortcuts would directly connect the search engines’ job seekers to relative and local employers’ jobs; delivering a great user experience to the seeker, driving more relevant and local talent to the employer’s career sites and even more employer branding value than today’s text link ads do.

In addition, they would be flexible enough to support employers’ dynamic recruiting needs as the content and links in the shortcut would be linked to the jobs that are live on the employer’s site.

Here’s a mock up that I put together. This is not live.

What do you think?

Would Job Shortcuts be disruptive to sem(r)?

How would they effect career site optimization? Would employers respond?

How much should an employer be willing to spend on something like this?

Know anyone interested in trying it out?