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Dice giving away free gas

Wednesday, June 4th, 2008

Monster’s sucking wind.

CareerBuilder’s giving a thorough ass whipping to the field.

HotJobs plans to release SmartAds for recruitment.

And Dice is giving away free gas.

This was recently forwarded to me…

Want some
good news about gasoline prices? You can get TWO MONTHS OF FREE GAS
when you buy one year of Dice service.*

We are
currently offering a 40% discount on an annual
recruitment package for first-time customers. You’ll also receive two months of
free gas if you sign up by June 13.* This package includes full access to our
growing resume database of technology and engineering professionals and five
concurrent job posting slots on Dice.com.

Why Dice
is the right choice:

  • 2 million
    unique tech professionals visit Dice.com each month
  • 71% of
    candidates have more than five years of experience; 47% have more than 10
    years
  • 20% increase
    in online applications over last year

If you’re
fed up with filling up at the pump, Dice can help ease your strain and connect
you with uniquely skilled tech candidates.

Update (June 13)

Chad & Cheezhead covered this topic among others in their most recently published podcast. Joel brought up an interesting issue. Is this legal?

Posted in Job Boards | 5 Comments »

90% of people looking for a job change don’t put their resume on a Portal – Is this true?

Monday, January 14th, 2008

This qustion was asked on LinkedIn Answers. I took a shot at it. I don’t think its true. What do you think?

The Question

90% of people looking for a job change don’t put their resume on a Portal – Is this true?
In other words, just about 10% of people looking for a job change put their resume on a portal. For a search firm like us, this means that the bulk of our sourcing efforts must be towards cold calling and head hunting.

My Answer

Not accurate.

Yahoo! HotJobs has over 20m resumes. Monster claims over 40m (i think). If CareerBuilder has 20m (I have no clue what they claim to have.) That would be 80m claimed resumes online by the top 3 job sites.

When you take into account people using more than 1 site, the number of unique resumes would surly drop. comScore says dual usage is between 30-40%. So, of the 80m resumes we’re talking about, about 52m would be unique.

Now…what % is that 52m of the US work capable and job searching population?

The US population is 303m (wikipedia). So, approx 17% of the US population has their resume on these sites.

But, don’t forget to take into account that large portions of the US population can not work…elderly, children, disabled, etc. This skews that 17% representation.

In reality I think the % of people looking for a job and putting their resume online is much higher than that.

Now take into account the fact that not all able bodied Americas are looking for a job. Most are passive.

That leaves a small group active in its job search. My guess is that at least 35 to 40% of this group has their resume online.

Just a guess.

What do you think?

Posted in Social Recruitment Advertising | 4 Comments »

Monster crushed by Silicon Alley Insider

Monday, September 10th, 2007

The post sites comscore data and compares Monster’s 6% decline in global users to increases in traffic of 9% and 45% at CareerBuilder and Yahoo! HotJobs respectively.

You can read, ‘Monster (MNST): Usage Trends Stink,’ here.

Posted in Job Boards | 4 Comments »

Get ready to add, ‘local SEM(r),’ to your recruiting budget

Tuesday, August 21st, 2007

eMarketer is reporting that US Local Paid Search As a Percent of Total Paid Search Advertising Spending(say that 10 times fast) is expected to climb to 23% in 2011. That’s almost double what it was in 2006.

Local-search-marketing-recruiting

When you consider this research and the following facts it’s hard to argue against Yahoo! being dominantly positioned to drive this local SEM(r) growth.

  • The HR consumer is adopting new technologies link
  • Employers want seekers to engage in their own career sites and will be spending towards career site promotion. link
  • SEO and SEM are big buzz in the space
  • Monster and Careerbuilder are focusing on international market growth link | link
  • The Yahoo! experience is made more local thanks to the newspaper content deal link
  • The Yahoo! experience is made more social thanks to integrations of web 2.0 sites like Yahoo! Answers and Flickr into other sites on the network
  • With HotJobs, Yahoo! has been supporting recruiters for about 6 years already
  • Google is new to the game
  • Yahoo! can provide search + display support to recruiters on a local scale and research shows that this boosts performance link
  • MarketingSherpa found that in 2006, keywords on Yahoo! were 28% less expensive than on Google link

Posted in SEO / SEM(r) | 1 Comment »

More insight into Monster’s strategy…

Monday, July 9th, 2007

Check out, ‘Stocks: Monster ready to charge ahead.‘

I’ve included below those comments that where most notable to me and my thoughts regarding each…

‘…company (Monster) is beginning to look like a prime takeover target.’
My thoughts: Takeover seems to be a reoccurring theme ever since Sal Iannuzzi took over.

‘Monster…remains the No. 1 or No. 2 job site in every country, experts say.’
My thoughts: DirectEmployer’s Chad Sowash pointed out, via comscore data, that #1 in the European recruitment advertising market means only 4% penetration. He suggests using Google, Microsoft or Yahoo! alone or in tandem for greater penetration, performance and flexibility in any recruiting campaign.

‘iternational market(s)…now account(s) for about 30% of Monster’s revenue.’
My thoughts: I need to look into translation services, have my blog translated into different languages, and analyze newly acquired traffic for trends of areas with interest in recruitment advertising innovation.

‘Monster has invested close to $300 million in the past few years to expand overseas.’
My thoughts: I wonder how much CareerBuilder has invested to expand overseas during that same period. Do I know anyone who can find out?

Related

Posted in Job Boards, Monster Recruitment Media, Research | No Comments »


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