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2007 was a good year for Job|SearchMarketing RSS subscriptions

Monday, January 7th, 2008

One aim that I had for this blog in 2007 was to see 200 people subscribe to Job|SearchMarketing’s RSS feed.

That didn’t quite happen. Today, feedburner is telling me that I have 184 subscribers. In early December that number was floating at around 194. At its height it was 198.

Still, 2007 was a strong year for Job|SearchMarketing RSS subscription growth.

Here ’s a chart of 2007’s RSS subscription growth and a list of some changes I made to the blog in 2007 which likely played a role in this growth.

Jobsearchmarketingrssfeedsubs2007

Jobsearchmarketingrssfeed
  • Added link to RSS feed in blog header
  • Added link to RSS feed in each post footer
  • Added link to RSS feed in blog footer

Givin’ props to Sodexho for innovative recruiting

Thursday, January 3rd, 2008

Sdx_logo1Check out the Sodexho Careers blog. Check out the Facebook page, the YouTube page and…if you’re into this sort of thing…the SecondLife career fair. (blog | facebook | youtube | secondlife)

I’m not big on the SecondLife thing but when it comes to Web 2.0, its hard to deny Sodexho is taking steps in the right direction and it’s working.

Look at how much more engaging the company’s Web 2.0 efforts are than it’s existing career site.

Which gives a more accurate representation of the org’s culture and people? The company’s career site or its blog and YouTube page?

It’s blatantly obvious. Which cost more? Again; obvious.

Sodexho VP Talent Acquisition Arie Ball and her team are off to a great start in ‘08. Hopefully the company will ride this momentum and do big things this year.

Moving forward I would consider the following:

  • Put as much energy and resources into social media as you are SecondLife. It may not be as fun to you as exploring a virtual world but there is far more low hanging fruit.
  • Consider using MoveableType as the blogging platform. In addition to being a more robust blogging platform, it will serve as a means for easily creating well branded landing pages. These pages can be used to enhance performance and extract more value from search engine and email marketing efforts. Companies often pay between $1,500 and $5,000 for similar landing pages. Over 12 months those charges can add up.
  • Get more employees blogging. The blog will grow faster, be more influential and attract and engage more relevant talent. Try to have each department represented. The content contributed by each department will attract passive talent searching the web for similar info.
  • Add a phone number to the blog. Why not encourage passive talent to pick up the phone and have a private and confidential phone call with a member of your recruiting team? With phone analytics you can now track where phone calls are coming from, play them back and calculate an ROI.
  • Install Google Analytics. It’s easy to do. It will give you an idea of where your traffic is coming from.
  • Get a sitemap. It’s technical but important. Keep it updated with Yahoo! Site Explorer and Google Webmaster Tools. (xmlsitemaps.com)
  • Pick a good domain name.
  • Get an rss feed of your jobs. Indeed seems to have this covered for you. You can get that feed here.
  • Publish the jobs feed on the blog. This way blog traffic is always in a position to apply to jobs that you have open.
  • Keep embracing diversity and new media. The two are working well together for you.

Ok, that’s it for now. Gotta run. Well done. Please keep it up.

Btw, its freekin freezing in NYC today! 14 degrees!

Quick share on recruiting blogs

Thursday, December 6th, 2007

Following HireAbility’s webinar on blogging for recruitment where I was a panelist, I received a bunch of questions. I plan to get to all of them.

One recruiter asked for 3 points on what makes blogs great for recruiting. Here are three points…

Blogs are inexpensive.

I would never suggest a corporation use a free blog but blogs are very inexpensive compared to career sites and most other recruitment advertising expenditures.

Blogs drive relative active, passive and niche candidates to your career site and drive applies to jobs.

In many cases, expensive career sites do very little attract new candidates and/or convert site visitors to applicants. Blogs on the other hand can do a good job of attracting new visitors because the technology behind blogs make them better optimized for search engines.

Check out this local sales job search on google.

Of the natural search results: first is craigslist, second is yahoo hotjobs, third is careerbuilder and forth my blog. The blog cost me less than $200. Not bad.

Check out Cadbury-Schweppes also. They increased resume submissions by 50% when they launched their blog.

* Important to note: just starting a blog does not mean it will be better optimized than your career site. How you use the blog is just as important if not more so than the technology.

Blogs can brand your org as a great place to work.

Some times your 401k isn’t enough of a selling point to convert a great prospect into an applicant and some of the best prospects require more.

Blogs can provide different perspectives of what makes your company great. These perspectives, since told from real people in real words are often deliver a personal touch that does a better job of engaging talent.

Notice what I’ve done here.

Hope this helped! Good luck.

Check out HireAbility’s Recruiter Training: Blogging for Recruiters on Wed. 11/28

Monday, November 26th, 2007

Std_logo2This Wed, November 28 at 1:30pm EST HireAbility will be hosting a one-time-only training on the use of blogging and the latest social networking technologies in recruiting.

I was asked to be part of the expert panel so be sure to register now and attend the training. There is a $65 fee for those people whom are not already HireAbility members.

Along with me on the panel will be:

Additional info from HireAbility:

  • Learn how to start blogging and increase your candidate flow.
  • Ask the experts what techniques work best to quickly drive more traffic to your Web site.
  • Get "to-do" and prioritized action lists that help you stand-out in the market.
  • Find out why 100 million blogs are already established and what you can to do to build your niche market community in no time!
  • Tips, tricks, techniques, ask your own questions and more.

Exclusive special offers: All attendees receive a no-cost,  two-month subscription to The Fordyce Letter, the most widely-read and quoted newsletter in the industry. Additional special offers from Yahoo! HotJobs and HireAbility too!

Please contact HireAbility with any questions: learning@hireability.com

Don’t get caught with your web 1 pants down at web 2 party

Monday, October 1st, 2007

Blindhrdirectorinweb21
The October 2007 edition of Wired Magazine says that the fastest growing segment of Facebook users is over the age of 35.

eMarketer’s podcast advertising report tells us that the fastest growing segment of podcast users is making over $75k/yr.

Employers want to see similar segments of the job seeker audience visiting their career sites.

So let’s ask ourselves, what are social networks like Facebook and podcasts like The Sales Accelerator Blog providing talent that corporate career sites are not?

Here’s how I see it…

1. Its all about the user, not Facebook, not the podcast
What is your corp career site about?

2. Personalized experience
How personalized is your career site to the talent you’re seeking to reach and engage?

3. Educational and informational experience relative to niche interests
Good sales people look for sales tips online. Does you’re sales jobs page offer anything more than links to your sales jobs? Are those sales jobs even visible in the search engines?

4. Entertaining experiences
Connected ventures gets it. Do you?

5. Opportunities to socialize and speak up
Peter Weddle says the best candidates know that they are the best. They want to be heard. Gerry Crispin says that best must be respected.

Is a one way communication about your jobs and 401(k) really a respectful conversation?

Want to attract(reach) and keep(engage) top quality traffic to your career site?

Do more. Blog. Build community into your career site and optimize it for search engines. Quit worrying about transparency or else you’re going to wake up to find that you were not dreaming. You are in fact standing naked in the front of a room filled with the best baby boomers, gen x and millennials. Each is  networking with your competitors, glancing at you but not listening as you try to raise the volume on your microphone; that some millennial with a tattoo has un-plugged.

Blindhrdirectorinweb2_2

Links I shared this week with a client…

Friday, August 10th, 2007

HrMarketer got it right. The HR consumer is reading the recruiting blogs.

I had a call this week with a great recruiting manager who is in the process of getting her org set up with a recruiting blog and converting her monster spend to a search engine marketing for recruitment budget (i hope :) .

I let her know that I would share some links with her to help catch her up to speed quickly.

This is what I shared…

Great move to start a recruiting blog! Here are some links to great info on recruiting blogs from recruiting bloggers. Enjoy.

Employers like yours which start recruiting blogs and write posts that brand the company as a choice employer will recruit better talent. The best talent believes it should be working with the best employers. Blogs are a tool for making talent aware of how great of an employer your organization is. Employers whom choose to wait to blog or choose never to blog will be at a loss when a disgruntled employee starts his own blog and makes the recruiters’ jobs harder.

Video is another hot topic in recruitment. It should help you brand the company and especially to recruit millennials

Search engine marketing works well for recruitment. Ask Peter Weddle or see what Coca-Cola does.

Premium Placement puts your jobs and brand front and center when top quality talent is researching the market.

All recruitment advertising is made better with a great career site. Knowing who is coming to your site and where they are coming from will help you to make better buying decisions.

Here is the list of The top 25 recruiting blogs.

You mentioned that you read RecruitingFly. That blog has realized that HotJobs is Rising.

Fyi, I believe that the bulk of great content out there on blogging for recruitment is on sites other than my own.

Please post a comment below with links to posts that you think recruiters interested in blogging for recruitment should read. Ill be sure to share them with clients.

Chad Sowash…Come on down!

Tuesday, July 3rd, 2007

Chad Sowash, VP of Biz Dev for DirectEmployers Association is invited to participate on the Blogging for Recruitment guide and wiki.

I don’t know how I forgot to invite The Chad. His experience in the online recruitment industry, unique perspective as the industry oracle for hundreds of HR Directors and his blogging experience make him a VIP for this effort.

Btw, if you haven’t already read the 2007 DirectEmployer’s Recruiting Trends Survey, you should.


direct-employers-2007-recruiting-trends-whitepaper

2007 Recruiting Trends Survey

Sponsored by DirectEmployers Association
April 3, 2007

Again, the focus of this effort is not to create a wiki but to use a wiki to manage collaboration and create a guide to blogging for recruitment. Employers will use this guide to get introduced to blogging technologies, their benefits and to get started.

Next invite: Jason Davis

Quick SHRM 2007 Recap…

Thursday, June 28th, 2007

From my perspective as a Yahoo! HotJobs presenter…

SHRM attendees had a new level of engagement in our message. They had a greater understanding and appreciation for the impact that Yahoo!’s reach, targeting technologies and partnerships have on recruiting initiatives.

Recruiters love Super Recruiter Action Figures and Yahoo! HotJobs. The Yahoo! HotJobs SHRM 2007 Party was unreal.

From my perspective as a blogger…

I met a really cool and innovative recruiting technology company run by two young guys. Expect follow up on this.

I had a chance to speak with Craig Campbell, MGM GRAND’s Strategic Staffing Director. He and MGM have a monumental staffing initiative in front of them and will likely tap some innovative technologies to get the job done. I hope they are willing to share some insight.

HR Directors and Recruiters love bloggers and want to know more about how their organizations can best leverage blogs and careers site optimization to attract top talent and build employment brand awarenss.

I read a great book on the trip. Wikinomics. That book and the demand by HR Directors for insight into blogging are what was behind this post.

Cheezhead wins the $25 gift card for his contribution to my, ‘Top 10 Things Most Likely to be Overheard at SHRM 2007 in Las Vegas‘ contest.

…in all the show was a great success for Yahoo! HotJobs and I am excited to see signs that the traditionally super-slow to move HR consumer finally seems ready to adopt new technologies.

At SHRM 2007. My first conversation landed back on Recruiting Blogs.

Sunday, June 24th, 2007

Early this morning I met a really interesting HR Director. You’ll get to meet her later, as we scheduled an interview. Long story short, she is excited about the idea of blogging for recruitment.

The fact that this was the absolute first person that I spoke with here at SHRM and considering the attendance at Jim Durbin’s session on blogging for recruitment at the ERExpo in San Diego, I think it’s obvious that corporate recruiting leaders want and need to know more.

So, I quickly put together this page with links to great content for the woman that I met this morning and for HR/Recruiting pros whom want to learn about blogging for recruitment.

Doing this got me thinking and I’d like to put together a complete guide by collaborating with thought leaders in the recruiting blog space. The guide will share our collective knowledge with with HR/Recruiting pros. If you are interested in participating, here’s what I’m thinking…

My goal is that this guide will soon be completed as a collaborated effort by some of the more influential recruiting bloggers; it will be a value-add to professionals seeking more strategic sourcing options; and it will provide each of us with the satisfaction of contributing valuable insight to our customers, partners and networks in need.

If our own employers would like to get behind this effort and sponsor it, then that would obviously provide some great thought leadership and value-adding brand exposure as well.

Please consider this post to be my invitation to participate.

I’d like to invite Jim Durbin and each of the panelists of his ERExpo session on recruiting blogs. They include Microsoft’s Heather Hamilton, T-Mobile’s Dennis Smith and the funniest guy ever…I forget his name (but he was absolutely awesome).

I’d also like to invite Joel Cheesman for his input on recruiting blogs from an SEO perspective and Shannon Seery Gude of Bernard Hodes for her insight into the impact that recruiting blogs provide employer branding efforts.

Collectively I think we have a ton of knowledge to share and value to add.

Moving forward this page will serve as a collaborative workspace on the project. I’ll figure out how to make it work once I’m back from SHRM.

For now, let’s have it serve as a source of links to great content on recruiting blogs for Recruiting and HR Professionals to get introduced to the concept and technologies behind blogging for recruitment.

I’ll be pointing all interested HR Professionals that I meet at SHRM to this page. So, if you are interested in adding value and helping out, please post a link to what you believe is great content for an HR or Recruiting Professional to read on the use of blogs for recruitment.

I’ve linked the content that I plan to share with the woman I met this morning. Please comment below with what you would like to share as well.