Monster Recruitment Media had better buy Mexico

Monster has released a service that they’re calling, Career Ad Network. With this news comes a recruitment media offering. They’ll sell recruitment ads on a network with 20m unique visitors monthly. Hat Tip

Welcome to the game boys…it’s half over and you’re a long way from competing with Yahoo!’s 130m uniques. But there is hope. You can buy Mexico, population 109m. That should catch you up.

It’s no wonder why Monster’s getting into other services…there has been a major Paradigm shift in the recruitment advertising space. What used to be a Monster dominated space has transformed to one where media companies and search engines are far better positioned.

Yahoo! has upwards of 130m unique visitors monthly and sells a recruitment advertising product suite that encompasses media across the entire network.

Monster has only 15% of that reach, no SEM offering and thinks behavioral targeting is something that happens to you in high school; not to mention thousands of reps whom will need to be trained on media from the ground up. Paradigm shift.

This chart doesn’t even take into account the fact that 79% of the Yahoo!’s audience is employed full-time or that while Monster’s Recruitment Media ads are, ‘targeted,’ Yahoo! takes it BIG step further with behavioral targeting, search marketing and, for greater impact…bundled packages of search and brand products.

Source: Source: comScore Media Metrix, January 2007