Recruitment Advertising Blog, Job|Search Marketing

September 24, 2008

Facebook Recruiting App: The Absolute Hands Down Best Way To Do It

Facebookrecruitingappppc

This is my idea for a facebook recruiting application. I offered it to hotjobs while I was there but they didn't want it. They decided to go with this, which I guess makes sense since the company needs to be focused on job seekers.

Me, I was selling to HR Directors, so I was focused on them and I think this app would deliver what they need: highly targeted, applies and career site traffic from their employees referral networks and referral program compensation and motivation.

Continue reading "Facebook Recruiting App: The Absolute Hands Down Best Way To Do It" »

September 12, 2008

Radio Silent

Radio Silent...sorry.

May 23, 2008

Shally celebrates Arbita merger with dance

Congrats to Don and Shally...

March 25, 2008

I heart lou adler

I'm hiring a few people. Top priority right now is finding this sales recruiter.

As you would expect, I've been spending a lot of time interviewing. In preparing to do so I've learned a ton and have Lou Adler to thank.

Particularly for these three articles:

Thanks Lou. Maybe Ill run into you next week in at the ERE Expo in San Diego.

March 03, 2008

Sales Recruiter, New York (NOW HIRING)

I'm hiring a recruiter in NYC. Here's my well thought out job description. Please share this with anyone you think could be a great fit. Please have her/him call me and apply here. 646-237-3404

Btw, if you think my job description stinks feel free to comment.

If you’re passionate about recruiting and genuinely enjoy matching candidates to the right career opportunity this position may be a great fit for you.

We’re a technology start-up in New York City. We’re bringing to market a technology and process that matches sales professionals to sales jobs at growth companies. We work only with fast growing sales organizations.

The Job
Our sourcing teams, technology and process will generate leads and suggest matches between candidates and jobs.

As a recruiter, you will be responsible for making the suggested matches happen. You will be a professional matchmaker.

Responsibilities
-    Maintain existing relationships with sales talent and hiring managers
-    Establish new relationships with sales talent and hiring managers through cold calling, networking, creative sourcing etc.
-    Phone screen and interview sales professionals
-    Write career related tips and content for company blog
-    Train sourcing teams on new tools and techniques
-    Cold call active and passive sales talent
-    Research fast growing sales organizations and cold call sales management teams

Requirements
-    Talented and eager recruiter

Our technology and process can suggest the matches. Can you make them happen?

January 23, 2008

Would you interview me for $200?

Payperperformancerecruit

A new job site, NotchUp is trying to disrupt the pay for performance players in the recruitment advertising space. TechCrunch has a great overview of NotchUp. 

Here are some quick points

  • Job site focused on passive candidates
  • Job seekers get paid to interview
  • Employers pay job seekers a fee set by the seeker
  • The site suggests fees based on the seekers experience
  • Setting up profile is easy. I did it in a few minutes. It accepted my LinkedIn url as my resume. This is good because I truly am passive and I don't have an update my resume.
  • I think its a good idea. Not everyone gets it.

What I like about this is that it's pushing the pay for performance model a step further.

Job boards in large part offer pay per posting. Search engines offer pay per click. Jobster is offering pay per candidate and now NotchUp is offering pay per interview. Pretty cool. I guess we're one step closer to exactly where employers want us...where 3rd party recruiters have been all along...pay per hire.

The site's calculator suggested that an employer should pay $200 to interview me. How about you?

Log into the site using the following login information. Comment below with what the site says an interview with you is worth.

http://www.notchup.com/beta1/?q=start/invite/ff552f77e365565708a747a40d80b08d
user: launch
pwd: interview

Thanks to Chuck Taylor for the heads up on this and invite to NotchUp.

Update 2/20/08: I just noticed that JobFox is a pay for performance model. They charge per resume. So I guess thats after post and click but stopping short of pay per applicant. JobFox pricing.

January 08, 2008

Php recruiting ad on facebook

This ad was served to me when I logged into facebook this morn. I'm not a php programmer and I live in the nyc area, not san fransisco. Its probably targeting my company. When I clicked the ad I landed on this page. Apparently, Heysan!,a free mobile messaging service is hiring a  php developer.

Facebookrecruiting

January 04, 2008

Infinity Ward using in-game recruitment advertising to pluck Jeff Hunter's talent

MidwayrecruitingeaJeff Hunter, the well respected global staffing exec at Electronic Arts may have to fire up EA's game developers and recruiters to combat the gorilla style in-game recruitment tactic employed by competing game maker Infinity Ward.

Infinity Ward is a subsidiary of Activision. They are responsible for the successful Call of Duty game series. They're after Jeff's talent and using geo-targeted in game advertising to attract that talent.

This pic (hat tip) is the welcome screen on the Call to Duty game. Notice the ad in the lower left hand corner. It's targeted to Chicago and calling on EA employees in Chicago to consider working for Infinity. Aggressive. Cool. 

January 03, 2008

Givin’ props to Sodexho for innovative recruiting

Sdx_logo1Check out the Sodexho Careers blog. Check out the Facebook page, the YouTube page and…if you’re into this sort of thing…the SecondLife career fair. (blog | facebook | youtube | secondlife)

I’m not big on the SecondLife thing but when it comes to Web 2.0, its hard to deny Sodexho is taking steps in the right direction and it's working.

Look at how much more engaging the company's Web 2.0 efforts are than it's existing career site.

Which gives a more accurate representation of the org’s culture and people? The company’s career site or its blog and YouTube page?

It’s blatantly obvious. Which cost more? Again; obvious.

Sodexho VP Talent Acquisition Arie Ball and her team are off to a great start in '08. Hopefully the company will ride this momentum and do big things this year.

Moving forward I would consider the following:

  • Put as much energy and resources into social media as you are SecondLife. It may not be as fun to you as exploring a virtual world but there is far more low hanging fruit.
  • Consider using MoveableType as the blogging platform. In addition to being a more robust blogging platform, it will serve as a means for easily creating well branded landing pages. These pages can be used to enhance performance and extract more value from search engine and email marketing efforts. Companies often pay between $1,500 and $5,000 for similar landing pages. Over 12 months those charges can add up.
  • Get more employees blogging. The blog will grow faster, be more influential and attract and engage more relevant talent. Try to have each department represented. The content contributed by each department will attract passive talent searching the web for similar info.
  • Add a phone number to the blog. Why not encourage passive talent to pick up the phone and have a private and confidential phone call with a member of your recruiting team? With phone analytics you can now track where phone calls are coming from, play them back and calculate an ROI.
  • Install Google Analytics. It’s easy to do. It will give you an idea of where your traffic is coming from.
  • Get a sitemap. It’s technical but important. Keep it updated with Yahoo! Site Explorer and Google Webmaster Tools. (xmlsitemaps.com)
  • Pick a good domain name.
  • Get an rss feed of your jobs. Indeed seems to have this covered for you. You can get that feed here.
  • Publish the jobs feed on the blog. This way blog traffic is always in a position to apply to jobs that you have open.
  • Keep embracing diversity and new media. The two are working well together for you.

Ok, that’s it for now. Gotta run. Well done. Please keep it up.

Btw, its freekin freezing in NYC today! 14 degrees!

December 31, 2007

Video: Happy new year

If you don't drink: you are a better person than I am.

To those who do: drink responsibly(video).

Matt Martone  Matt Martone
 
 p. 862-596-5645
 e. matthewmartone@yahoo.com


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