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Last updated: 2008, January 29

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Recruitment Advertising Discussion : Job|SearchMarketing Blog
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Yahoo! Recruitment Advertising
http://www.jobsearchmarketing.com/Direct-Employers-2007-Recruiting-Trends-Whitepaper.pdf
Recruitment Advertising Discussion : Job|SearchMarketing Blog
Nurse Recruitment Advertising
Facebook Recruiting Application Directory : Job|SearchMarketing Blog
Job|SearchMarketing
Blogging for Recruitment, a Guide for Recruiting and HR Professionals Seeking to Tap the Talent Opportunity of the global, local and niche blogospheres.
One sec. On way to job…
Recruitment Advertising Discussion : Job|SearchMarketing Blog : Archives

   
07/
3 pages

The few, the proud, the branding strategy.
AMEX Rewards…Quality Applicants.
Recruitment Advertising Discussion : Job|SearchMarketing Blog : July 2006

   
08/
5 pages

Trends in Recruitment Advertising..Mobile and Search Marketing…
Rethinking Texting for Talent
What’s it like to work at Yahoo!
DigitalGrit, take a bow. Everyone else, take notes.
Recruitment Advertising Discussion : Job|SearchMarketing Blog : August 2006

   
09/
12 pages

Canadian Forces Recruitment Video
New Canadian Forces Recruitment Ads
Job Blogger increases applications 50% YoY, SMS
YouTube for Talent…Nice job Google
Release the hounds…Facebook opens gate.
Bored? Phone Luke
Off-Topic: Have a drink on me…
Off Topic: Banana Republic Coupon
You so want to work here…
Office Space
Recruitment Advertising Discussion : Job|SearchMarketing Blog : September 2006
Declining NYC Unemployment Rate…Be Active at Getting Passive

   
10/
9 pages

Behavioral targeting. There’s no better match.
Sales Jobs, New York
The Millennial Question, by Dan Taylor
GroupM, Competing for Media Talent
Google Changes Hiring Process
Ch. 1: SEM(R), What is it? Why me?
What Google/YouTube Means to Corporate Recruting
Video…be prepared to get with it.
Recruitment Advertising Discussion : Job|SearchMarketing Blog : October 2006

   
11/
9 pages

David vs Goliath
Jim Durbin Provides Great Recruiting and Corporate Blog Info
Verizon steps it up with targeted email recruitment ad
Change to Google impacts online recruitment.
US Army steps it up a Major notch
Recruitment Blogs Offer a Link to Organic Search
Facebook and Online Recruiting, Poking for Talent
Recruitment Advertising Discussion : Job|SearchMarketing Blog : November 2006
NYC Unemployment Rate declines to 4.1%

   
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13 pages

Goldman Sachs to pay 2,000 avg. per employee. Great place to work you think?
Coca-Cola is Running Pay-Per-Click Recruitment Keyword Campaigns
Aerotek’s well optimized career site
Employer Branding Value of Search Engine Marketing(SEM)
Email Marketing With Eric Kenney
Monster Worldwide overstated its profits 1997-2005 by 1.9 million
Alexa traffic analysis on Monster, LinkedIn, Jobster and more..
Sunday Morning Local
Facebook replaces MySpace as #1 visited website by 17-25 year olds
Shannon Seery Gude’s Perspective on Social Media
Happy Holidays from me and passive talent in Charlotte
LinkedIn co-founder has left the company + Promiscuous Linking
Recruitment Advertising Discussion : Job|SearchMarketing Blog : December 2006

   
01/
11 pages

Hey HR, want more Recruiting budget?
Agency.com, a great company to work for. HR gets it.
Jobs at Yahoo, named to best company to work for list
Jobster Layoffs. Let’s quit CEO bashing and get these people back to work.
ATS Sourcing Data, Mis-Information Superhighway
Recruitment blogs offer good SEO
Are recruitment bloggers industry quarterbacks?
Q&A with Indeed CEO, Paul Forster
LinkedIn raises another .8 Million
Jobster to sell to Monster?!
Recruitment Advertising Discussion : Job|SearchMarketing Blog : January 2007

   
02/
15 pages

Monster VP, Sue Hayden Increases Sales Quotas 70-100%? Say What?!
VIDEO: Yahoo! Sponsored Search for Recruitment
TMP’s gettin serious about SecondLife
Another Google Move Confirms Commitment to Recruiting
Google’s #1 search term in 2006…’Yahoo’
Jobster partners with Facebook. Changes biz model. My take on it…
Realize the value of a myspace profile via SEM
Mike DeLuca, VP of Sales, shares some insight
The night the lights went out; an experiment in blogger influence.
Next week is going to be big.
Off-Topic: Baby Panda Sneeze Video
Ad firm seeks young woman on Craigslist. Is this even legal?
I Had to Reschedule My Interview Because I Am Ill. Have I Blown It? by Liz Handlin
True Story..
Recruitment Advertising Discussion : Job|SearchMarketing Blog : February 2007

   
03/
16 pages

Monster Recruitment Media had better buy Mexico
Sales Jobs at Yahoo in New York for Big Thinker
RTC Relationship Marketing Should be Search Marketing for Talent
K-Fed has his own search engine
Top Careers for 2007
VIDEO: Free XML Sitemap Tool for Google and Yahoo!
Screenshots of Google’s Pay-Per-Action program
Google AdWords Testing Yellow Ads
Ratz! That nofollow got me.
Panama reviewed by ad agency
Social Recruitment Advertising for Sales
2 Interesting Facebook Posts at Valleywag
Re-design
New Blog Design!
Dave Mendozza’s Recruiting Blog Influence Series
Recruitment Advertising Discussion : Job|SearchMarketing Blog : March 2007

   
04/
60 pages

Recruitment Advertising-On-Demand With TiVo
Monster CEO is leaving…
SEM(r)
Yahoo! Recruitment Media Case Study : Applied Bio
Jobster pageviews maybe attractive to Monster and Google
Proof that high quality applicants use Job Boards, Search Engines and Social Media in their job search
Some quick research on job inclusion in the search engine indexes
Would you welcome me into your home via your broom closet?
RSS
Impressions
Links I just shared with a friend looking for info on Recruiting blogs and Search Engine Marketing for Recruitment, SEM(r)
The Chad Speaks to Search Engine Marketing for Recruitment
You knew it wasn’t going to be good for Joel when he had to elicit his own round of applause upon being announced.
Google made the move. Let’s see what happens.
Impact of Google/DoubleClick on Recruitment Advertising Industry
Simple explanation of ATS search flaw
Ask your ATS vendor for RSS
Sponsored Search
More talk of Monster Recruitment Media offering
IMPRESSION
PAGE VIEW
CLICK THROUGH RATE (CTR)
OPT IN
SOV (SHARE OF VOICE)
IO (INSERTION ORDER)
OPEN RATE
CPM
CREATIVE
SPLASH PAGE
RUN OF SITE (ROS)
Account
Ad
Ad Group
Ad Optimization
Ad Rotation
Ad Testing
Advanced Match
Average CPC
Campaign
Click-through
Click-through Rate (CTR)
Click Protection
Content Match
Conversion Tag
Cost Per Click (CPC)
Description
Destination URL
Display URL
Geo-targeting
Keyword
Quality Index
Ranking
Search Query
Share of Available Clicks
Search Term
Standard Match
Title
Tracking URL
Poll: Sopranos, who gets whacked first?
Recruitment Advertising Discussion : Job|SearchMarketing Blog : April 2007

   
05/
17 pages

The Glazed Donut of Internet Job Search
SHRM’s down the road
job blog widget added to blog. you can too.
Banner ads provide more value than clicks.
Lots of interesting things happening this week
8 Questions for your Sales staffing team regarding Sales Engineer recruiting
SEO is a heavy Chevy pseudo-science. SEM is a sports car.
Peter Weddle Webinar on Search Engine Marketing for The Best Talent
A quick lesson in writing a recruitment blog post for job search traffic
More evidence of poor optimization of ATS’
If you could lead more nurses back to your career site, would you?
Today’s Peter Weddle Webinar, Follow-Up
I wonder how long it’s going to take before jobs are being sent to passive candidates’ coffee tables.
Yahoo! commercials
It’s Memorial Day weekend at the Jersey shore and my brother’s been doing push-ups for the past 48 hours straight.
Job|SearchMarketing made Top 25 Recruiting Blogs
Recruitment Advertising Discussion : Job|SearchMarketing Blog : May 2007

   
06/
16 pages

Yahoo! 360 is the 2nd most popular social network among the business professionals (passive talent)
RecruitTV is Heating Up With The Hot Internet Video Market.
Cool employer branding / recruiting ad from Yahoo! India (or not)
5 Reasons Why Etsy’s Career Site is Better Than Yours
Replay and Downloads: Yahoo! HotJobs Search Marketing Webinar with Peter Weddle
Where can you find millennial males online? The answer might surprise you.
Let me tell you a couple 3 things about The Sopranos last night.
At SHRM 2007. My first conversation landed back on Recruiting Blogs.
Quick SHRM 2007 Recap…
Top 10 Things Most Likely to be Overheard at SHRM 2007 in Las Vegas.
Tons of great info and insight. Thanks Atlas.
Getting technical with search and SEO and I’ve got a question…
Some market research
New Sopranos Ending Theory. Tony’s dead.
Sopranos Ending Prediction: Don’t sleep on Kevin Finnerty.
Recruitment Advertising Discussion : Job|SearchMarketing Blog : June 2007

   
07/
27 pages

Monster layoffs; sales teams jobs secure?
Career Site Analytics a la JimStroud
Do as I say, not as I do…
Why I love coming to work at Yahoo! HotJobs
More insight into Monster’s strategy…
SHRM Follow-Up info on Yahoo! Recruitment Advertising
In case you missed tony’s funeral…
25 Most Popular Business Websites July 2007…aka…market your employment brand here…
Twitter raises first round from same VC that backed Indeed
Connected Ventures gets VIDEO right
Video Resumes on Yahoo! Homepage
More proof that experienced professionals are researching employers on search engines prior to applying.
New SEO principles to learn?
Workin’ It
Indeed|Jobs
My Company’s Hiring
New Jobster Facebook app on its way
Facebook recruiting apps, simply|hired & linkedin
Want to leverage social networking for your international recruiting initiatives? This map will help…
Jobster
Happy Birthday Blog
I missed Mad Men on AMC last night. Anyone see it?
Chad Sowash…Come on down!
CareerTV…The answer to that age old question, ‘What would a Swedish entrepreneur do after selling a job board to monster?’
At barnes and noble…
Go check out Y! HotJobs VP of Product Interview on Cheezhead
Recruitment Advertising Discussion : Job|SearchMarketing Blog : July 2007

   
08/
13 pages

Research on MSN suggests Monster North America will see lowest growth rate since 2001
Find the cool recruiting product…
Appendant Marketing Group is one to watch in the recruitment advertising space.
Read/WriteWeb’s objective review of yahoo sites…recruitment ad ops available on almost all of them
This could be disruptive to sem(r)
Get ready to add, ‘local SEM(r),’ to your recruiting budget
How much do search engine marketing keywords cost?
eMarketer’s Search Marketing Whitepaper: Counting Dollars and Clicks
Jobster’s Facebook App, Fashionably Late and Best Dressed
Links I shared this week with a client…
Disgruntled employee blog…will HR be prepared for the continuing evolution of the social web?
Recruitment Advertising Discussion : Job|SearchMarketing Blog : August 2007
Happy Monday from the city of brotherly love.

   
09/
12 pages

Monster crushed by Silicon Alley Insider
Wanted : Bloggers
Jobs in Pods breaks egg on my face.
Talent opportunity of the search engines vs job boards
Dice advertising for talent on Digg.com
Cheezman & JGobin…a la The Chad
Spotted…passive sales pro at IBM!
Applicant attracting with a recruiting blog strategy
A question in transperency
Quick notes from onrec 2007
Recruitment Advertising Discussion : Job|SearchMarketing Blog : September 2007
WSJ reporting microsoft in talks to buy minority stake in facebook

   
10/
12 pages

HotJobs, Linkedin, SnagAJob Growth – comScore August 2007
ESPN is hiring fantasy footballers
You before me, Aerotek knows who is most important
The focus of Aerotek’s career site is strictly careers
This week I’m going to review Aerotekcareers.com
Golden Apple offers a great model for would be corporate career sites
Indeed should partner with GuardianAmerica
simply|hired snags another fox site
I’m cheezhead for halloween
Former Hotjobber sells site for  million
Don’t get caught with your web 1 pants down at web 2 party
Recruitment Advertising Discussion : Job|SearchMarketing Blog : October 2007

   
11/
8 pages

How could compete.com have it so wrong?
Recruiting Roadshow: Dallas
RTC Relationship Marketing Gets It
Happy Holiday’s from your homeboy
A quick look at a sales job search on yahoo and google
Millennials are the hot topic of 60 minutes + two more millennials quickies
Check out HireAbility’s Recruiter Training: Blogging for Recruiters on Wed. 11/28
Recruitment Advertising Discussion : Job|SearchMarketing Blog : November 2007

   
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5 pages

Video: Happy new year
Leading blog platform to take on resellers
Quick share on recruiting blogs
Looking for a great way to advertise on relevant industry blogs?
Recruitment Advertising Discussion : Job|SearchMarketing Blog : December 2007

   
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14 pages

CareerBuilder expecting short-term spike in traffic thanks to SuperBowl Ad
Recruiting Roadshow Logo Challenge – Win 0
Would you interview me for 0?
Jobs2Web clone intros service with video [VIDEO]
Jobfox Named ‘Most Promising’ Start-Up of 2008
Yahoo! News is good career site design
90% of people looking for a job change don’t put their resume on a Portal – Is this true?
Search Marketing Methods That US Marketers Currently Use (emarketer)
LSU downs Ohio St in College Championship Football Game
Php recruiting ad on facebook
2007 was a good year for Job|SearchMarketing RSS subscriptions
Infinity Ward using in-game recruitment advertising to pluck Jeff Hunter’s talent
Givin’ props to Sodexho for innovative recruiting
Recruitment Advertising Discussion : Job|SearchMarketing Blog : January 2008

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Behavioral Targeting

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Career Site Optimization

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Facebook Apps

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Innovative Recruitment Advertising

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Job Boards

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Local Recruitment Advertising

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Mike DeLuca, VP of Sales

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Millennials

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Monster Recruitment Media

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : NYU: Strategic Search Engine Marketing

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Off Topic

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : random

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Recruiting Blog Examples

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Recruiting Blog News/Info

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Recruitment Advertising Dictionary

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Recruiting Blogs

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Research

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Sales Jobs New York

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : search engine talent sourcing

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : sent mobile

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : SEO / SEM(r)

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : SHRM 2007

 
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http://www.jobsearchmarketing.com/slicks/Yahoo-recruitment-advertising-network.pdf
http://www.jobsearchmarketing.com/slicks/SlotsandSearch.pdf
http://www.jobsearchmarketing.com/slicks/HotJobsMedia.pdf
http://www.jobsearchmarketing.com/slicks/NetworkRecruitmentMedia.pdf

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Social Recruitment Advertising

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : The Sopranos

 
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Recruitment Advertising Discussion : Job|SearchMarketing Blog : Recruitment Advertising Videos

   
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http://www.jobsearchmarketing.com/webinars/ppc-recruiting/Peter-Weddle.pdf
http://www.jobsearchmarketing.com/webinars/ppc-recruiting/Yahoo-HotJobs.pdf


WSJ reporting microsoft in talks to buy minority stake in facebook

Tuesday, September 25th, 2007

Deal would value fb at 10b and could quickly give ms a position in the growing online recruitment space.

Wow integration of desktop os (windows) with web os (facebook) could be sick.

I would what it could mean to online recruiting. At this point…nothing.

Matt

*sent from blackberry

Terms of Service

Wednesday, September 5th, 2007

Disclaimer:
The thoughts, opinions and messages stated here are solely mine and do not reflect anything associated with Yahoo, Inc.

Happy Monday from the city of brotherly love.

Monday, August 6th, 2007

Looking forward to a good week.

Somethings to talk about like jobsters facebook app, appendant marketing’s recruitals and the next yahoo hotjobs webinar.

For now I leave you with this…if you don’t already have a passport, get one now.

Oont wait until 12 days before your trip. If you do decide to wait, go to philly. Arrive early with a cup of coffee and a smile.

Bring with you the following:

– 1 completed passport application – 1 LONG FORM version of your birth certificate – $130 – 2 passport pics – 1 wired magazine – 1 biz 2.0 magazine (actually, you’re out of luck..I think the latest edition is the last) – 1 book, project managment for dummies – 1 umbrella – 1 smile

…Oh and don’t forget…as indicated by a sign at the us customs building…’No knives, guns or any other weapons are permitted in the building.’

Matt Martone, Yahoo! HotJobs www.jobsearchmarketing.com

* sent via wireless blackberry

Yahoo! Recruitment Advertising

Monday, July 2nd, 2007

Go Beyond the Job Board with Yahoo! Recruitment Advertising.

 

yahoo-recruitment-advertising-network-passive-job-seekers

Yahoo! Recruitment Advertising

Reach both active and passive candidates
beyond the job board. Yahoo! Recruitment
Network Advertising (YRNA) enables you to
target individuals on the Yahoo! Network, by
location, industry, occupation, and behavior.
By including the Yahoo! Network in your
recruitment strategy, you can broaden your
exposure to a targeted audience that is not
typically available on destination job boards.
YRNA will help reinforce your recruitment
opportunities and brand awareness.

You can target passive and active talent on the Yahoo! Network with Yahoo! Recruitment Advertising.

Here’s how…

Recruitmenttargeting_2

You can target talent by the keywords they search on sites like Yahoo! Search and Yahoo! HotJobs. You can target passive job seekers in particular on sites like Yahoo! Finance or OMG by the industry or occupation that they provide Yahoo! in their account preferences. Other targeting  capabilities include  location based targeting where Yahoo! will show your  recruitment ads only to those active or passive job seekers logging onto the Yahoo! Network from your  local area and behavioral targeting. Behavioral targeting is a more complex targeting technology that I’ll explain in more detail later.

Related

Blogging for Recruitment, a Guide for Recruiting and HR Professionals Seeking to Tap the Talent Opportunity of the global, local and niche blogospheres.

Sunday, June 24th, 2007

Here is a video and links to some great information on blogging for recruitment.

Jim Durbin

Joel Cheesman

Jason Davis

Shannon Seery Gude

Me, Matt Martone

One sec. On way to job…

Thursday, June 14th, 2007

One sec. Taking you to job. You can click here if it takes too long.

Nurse Recruitment Advertising

Monday, June 4th, 2007

Effective nurse recruitment advertising is not like traditional recruitment advertising. Given the shortage that we currently face, you can’t just post a job or buy a print ad and hope to make a nurse hire. It’s just not happening like that today.

You have to consider what is a local nurse’s online behavior.
What sites does she/he visit daily or monthly? While using search engines, what keywords is she/he searching?

Then make a decision to do what’s necessary to put your employment brand message in the path of local nurses while they are online. In other words, your brand must be part of the nurses’ online experience.

For nurse recruitment advertising, I like search engine marketing. This video demonstrates Yahoo!’s search engine marketing service, Yahoo! Sponsored Search for Recruitment, and why it makes sense for nurse recruiting.

 

Be cautious not to cut out active job boards from your nurse recruitment advertising plans. They still have a very practical application in nurse recruitment advertising.

The use of an active job board in your nurse recruitment advertising plan may be counter-intuitive since nurses are rarely active, but keep in mind that top talent is still using active job boards. This talent just uses job boards differently; as demonstrated here.

NYC Unemployment Rate declines to 4.1%

Thursday, November 16th, 2006

The city’s unemployment rate declined to 4.1% in October – its lowest level since the current series of unemployment data began in the mid-1970s.
More from NewYorkBusiness.com