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Jobs2Web clone intros service with video [VIDEO]

Friday, January 18th, 2008

OptiJob, a Jobs2Web clone brought to market by GetTheJob, is using YouTube to promote its service.

OptiJob’s micro-sites are almost exact copies of Jobs2Web’s sites. Don’t believe me? Check out Xerox-Jobs.com (Jobs2Web) and bose.getthatjob.com (OptiJob).

Jobs2Web is super expensive but to Doug Bergs’ credit his company built the service at the request of some major customers. So the high price tag must be fair market value for the on-demand web development that Doug’s team provided.

Considering the fact that GetTheJob didn’t have to eat the costs for being first to market, OptiJob had better not cost more than $20k. Even that is high. From what I understand they are giving it away for free right now to choice employers.

Here’s OptiJob’s video. I’m convinced no one is in the room.

For a slightly more entertaining video, check out former Hotjobber Pete Chelela’s promotional video for his new site GourmetDude.com.

Pete is the same guy who wore a speedo in the Yahoo! HotJobs office for a cube makeover from CubeFabulous (check out beach bum). Ironically enough, CubeFabulous went on to partner with Monster for some promotion and pics of the NYC Yahoo! HotJobs office were published on Monster’s site.
 

Posted in Career Site Optimization, SEO / SEM(r) | 8 Comments »

Search Marketing Methods That US Marketers Currently Use (emarketer)

Wednesday, January 9th, 2008

Search Marketing Methods That US Marketers Currently Use or Are Piloting, Q4 2006 (% of respondents)

Semrecruitmentadchartem_2 

Note: n=193; paid search defined as amount spent on paid search media on search engines; paid inclusion defined as amount spent on submitting pages to paid directories (like Froogle or Yahoo! Shopping) for cataloging; contextual ads defined as amount spent buying contextual ads across content sites in different search engine or aggregator networks; SEO defined as search engine optimization, or amount spent for techniques to boost natural or organic rankings for various keywords

Source: Forrester Research, "Get Serious with Search Marketing," August 2007 as cited in Advertising Age, "Search Marketing Fact Pack 2007," November 2007

emarketer

Posted in SEO / SEM(r) | 1 Comment »

LSU downs Ohio St in College Championship Football Game

Tuesday, January 8th, 2008

991 Thanks to LSU putting the hurt on Ohio State last night…someone owes me 100 bucks.

From ESPN…’The
Tigers were the seventh different SEC team to defeat the Buckeyes in a
bowl game and the loss dropped Ohio State to 0-9 in such games.‘

Checks can be made payable to Matt Martone and shipped to Yahoo! HotJobs c/o Matt Martone, 45 W 18th St, Floor 6, New York, NY 10011.

Payment may also be made via paypal to matthewmartone@yahoo.com.

What a great way to start the day.

Cheesman’s got to stop getting football picks from youtube…

Posted in SEO / SEM(r) | 2 Comments »

Happy Holiday’s from your homeboy

Thursday, November 29th, 2007

If you are a recruiter or direct employer with plans to get started in search engine marketing, heres a chance to save $100. Give me or your Yahoo! HotJobs sales rep a call.

Holidayhiring

* $1,000 minumum Yahoo! Search Marketing purchase required. $100 coupon will be applied to clicks above the $1,000 minimum. Offer available o Yahoo! Search Marketing purchases made between 9/15/07 – 12/14/07. Campaigns must start by 12/14/07.

Posted in SEO / SEM(r) | No Comments »

A quick look at a sales job search on yahoo and google

Tuesday, November 20th, 2007

Take from this what you will. I thought it was interesting. I just ran a quick search for, ’sales jobs,’ on both yahoo and google. Yahoo had more direct employers running paid search ads, 7:1.

Searchenginemarketingy
Searchenginemarketingg

I had expected yahoo to have more traction but this was still more of a lead that I had expected.

Disclaimer: These ads change all the time. Tomorrow results could look entirely different.

Posted in SEO / SEM(r) | 3 Comments »

Indeed should partner with GuardianAmerica

Tuesday, October 23rd, 2007

Job_search_indeed1PaidContent is reporting that today The Guardian launched GuardianAmerica.com.

The Guardian’s official comment regarding recrutiment advertising on the site was, “Over time, the site will introduce reader services such as holidays and dating, and will eventually include opportunities for recruitment advertising.”

The jobs section of GuardianAmerica leads back to Gaurdian’s uk job site, guardianjobs.co.uk and a search for sales jobs in new york(zip 10011) returns zero results. link

That same search on Indeed returns over 50k results. link

Indeed, along with Monster and CareerBuilder seems to be eyeing the Europen market. A strategic partnership with The Guardian whereby Indeed provides job content to GuardianAmerica in exchange for a co-brand on The Guardian’s UK site might be a good win-win situation for both the publisher and the job search site.

Who knows.

Posted in SEO / SEM(r) | 2 Comments »

simply|hired snags another fox site

Tuesday, October 9th, 2007

Simplyhired2
simply|hired is announcing today that it’s powering the job section of yet another Fox Interactive site. IGN.com joins the following Fox sites: MySpace | New York Post | MyFox Cleveland | MyFox NY | MyFox LA.

simply|hired claims to power more than 2,000 blogs and websites.

Posted in SEO / SEM(r) | 2 Comments »

Talent opportunity of the search engines vs job boards

Tuesday, September 4th, 2007

Job-board-vs-search-engine I have yet to come up with a good definition for the term, ‘Talent Opportunity,’ that I’ve been using.

Simply put it refers to the reach of top talent by a given medium (job board, search engine, bill board etc); relative to the level of competition for that talent in the medium.

Make sense? Probably not. So consider the following…

  • job boards have never really done a great job attracting and delivering lawyers to legal employers
  • lawyers and law students use search engines
  • more employers are using job boards to attract lawyers than search engines

…so, because there is a greater supply of talent(lawyers) using search engines than there is supply of talent(lawyers) using job boards AND since the job boards are hyper-competitive when compared to the search engines…the Talent Opportunity for lawyers is greater at the search engines than at the job boards.

Naturally, the next question is, ‘How do I maximize this talent opportunity?’

Where do I start?

First step.

Understand the difference in talent opportunity presented by each medium available to you.

The above chart compares the reach of the top 3 job boards vs. the total internet(search engines) in the US.

Disclaimer: Not everyone
agrees on what is the total reach and shared usage of the top 3 job boards. This chart in my opinion under estimates the total reach of the top 3 job boards but not by much. Still, while total reach may be off, the difference the chart demonstrates is accurate.

The data referenced for the chart is from comScore Plan Metrix, Winter Release 2007 * United States

Posted in SEO / SEM(r) | 4 Comments »

This could be disruptive to sem(r)

Wednesday, August 29th, 2007

First off…What are Yahoo! Shortcuts?

A Yahoo! Shortcut is a quick way to get to the information you want. A Yahoo! Shortcut automatically appears when it is relevant to your search and can contain links to useful content from Yahoo!, its partners, or across the web. Some of the content may come from partners who pay to be included in Yahoo! or have another financial relationship with Yahoo!. Read more about Yahoo! Shortcuts.

Here are two examples of Yahoo! Shortcuts…

Raylewisshortcuttb

Wilcoshortcuttb

Ray Lewis shortcut from Yahoo! Sports | live link

Wilco shortcut from Yahoo! Music | live link

If Yahoo! HotJobs were to implement a, ‘Jobs Shortcut,’ for employers it could be disruptive to search engine marketing for recruitment.

With these shortcuts(a new form of paid placement) employers could tap into the talent opportunity of the Yahoo! Search engine while never having to learn search engine marketing principles.

These shortcuts would directly connect the search engines’ job seekers to relative and local employers’ jobs; delivering a great user experience to the seeker, driving more relevant and local talent to the employer’s career sites and even more employer branding value than today’s text link ads do.

In addition, they would be flexible enough to support employers’ dynamic recruiting needs as the content and links in the shortcut would be linked to the jobs that are live on the employer’s site.

Here’s a mock up that I put together. This is not live.

Recruitmentshortcutverit

Recruitmentshortcutverizo

What do you think?

Would Job Shortcuts be disruptive to sem(r)?

How would they effect career site optimization? Would employers respond?

How much should an employer be willing to spend on something like this?

Know anyone interested in trying it out?

Posted in SEO / SEM(r) | 7 Comments »

Get ready to add, ‘local SEM(r),’ to your recruiting budget

Tuesday, August 21st, 2007

eMarketer is reporting that US Local Paid Search As a Percent of Total Paid Search Advertising Spending(say that 10 times fast) is expected to climb to 23% in 2011. That’s almost double what it was in 2006.

Local-search-marketing-recruiting

When you consider this research and the following facts it’s hard to argue against Yahoo! being dominantly positioned to drive this local SEM(r) growth.

  • The HR consumer is adopting new technologies link
  • Employers want seekers to engage in their own career sites and will be spending towards career site promotion. link
  • SEO and SEM are big buzz in the space
  • Monster and Careerbuilder are focusing on international market growth link | link
  • The Yahoo! experience is made more local thanks to the newspaper content deal link
  • The Yahoo! experience is made more social thanks to integrations of web 2.0 sites like Yahoo! Answers and Flickr into other sites on the network
  • With HotJobs, Yahoo! has been supporting recruiters for about 6 years already
  • Google is new to the game
  • Yahoo! can provide search + display support to recruiters on a local scale and research shows that this boosts performance link
  • MarketingSherpa found that in 2006, keywords on Yahoo! were 28% less expensive than on Google link

Posted in SEO / SEM(r) | 1 Comment »

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