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I just ran across a book from the Princeton Review, ‘Best Entry-Level Jobs – Paying Your Dues Without Losing Your Mind.’

Recruiters need to keep an eye out for books like this. They are jammed packed with great content and keywords and are a great resource for ideas and content for recruitment blogs.

Recruiters should use books like this to develop their recruitment blog content strategies. With these books as research, they can write often write informational & keyword rich recruitment blog posts and drive prospects from search engines to their careers sites and jobs.

Btw, I really wish barnes & noble had search kiosks and would let customers keyword search in store inventory without waiting online to have an employee do it for them. It takes forever to find something unless of course you’re a dewey decimal guru.

Let us search. We’ll find more and buy more. I think Amazon has proven that.

Matt Martone

* Sent via wireless blackberry

If the long tail is where its at…

…and the long tail is niche search phrases like, ‘3 day title search.’ Or, ’sales job new york’…

…And putting targeted keyword phrases in titles and urls is important for SEO…

…Then does that mean that long tail .com’s are the web’s next hot commodity?

According to MarketingSherpa…

U.S. Online marketers were asked what their best and worst performing strategies were in 2006.
If you are a recruiter then you know full well that you are a marketer and that this information is relevant to you.

The Best:

• SEM: 49%
• Email, house list: 47%
• SEO: 45%
• Behavioral targeting: 34%
• Contexual targeting: 29%

The Worst

• Email, rented lists: 56%
• Pop-up ads: 45%
• Newsletters: 42%
• Banner ads: 28%
• Affiliate marketing: 26%

* sent mobile