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The number of times a page is downloaded (and presumably seen) by users; also referred to as a page view.

A page view occurs every time a web page loads

Click through rate represents the average number of click-throughs per hundred ad impressions, expressed as a percentage

An opt in audience refers to job seekers that explicitly request to receive a career related e-mail by the recipient.

Share of voice represents the total percentage of page views purchased
for the particular niche, market, or job seeker audience you are
targeting.

This document is the contract that reserves a media campaign.

Open rate represents the percentage of e-mails opened out of the total e-mails delivered to your job seeker audiance.

Cost per thousand impressions. CPM is calculated as follows: (number of impressions divided by 1000 x CPM = the cost)

Artwork for a media campaign is referred to as creative.

A splash page is a branding page that users link to before the home page of a Web site