More to come. Just wanted to share the role that I see blogs playing in attracting talent to corporate career sites.
The way I see it, applicant tracking systems do what they are supposed to. They track applicants. They do not attract applicants, nor are they supposed to. In many cases jobs posted to a corporate career site via an applicant tracking system are invisible to search engines. Don’t believe me? Still don’t?
Today, in the war for talent, employers need to compete for multi-generational talent, local talent and compete with global companies trying to steal our best talent.
Today, employers need to put a high priority on attracting applicants, not just tracking.
If you are anything like the recruiting director at the major software company that I met with last week, you are using the same applicant tracking system that you have been using for the past three years.
You’ve paid more for it each year yet the number of applicants it’s tracking has dwindled every year as the number of open reqs has consistently grown.
His priority and budget, as well as all employers, must move away from tracking and more towards attracting talent and converting that talent to passive recruitment leads and applicants.
To do this employers must reach and engage the right talent. Reach via the search engines is absolutely critical. Display advertising is a great compliment to that. It builds awareness and when run in tandem with paid search it lifts conversion rates. The two work well and are flexible enough to scale with dynamic recruiting objectives.
I think that the the best solution for long term recruiting objectives is a recruitment blog strategy because it hits talent across its daily use of the internet not just job boards. It hits talent via search, personalization, content and community.
I don’t have the time to write any more. Just consider giving more budget and priority to attracting talent via a recruiting blog strategy than to tracking talent next year. Or else there will be less talent to track and more budget wasted.
What comes first…the chicken or the egg? Peace..c ya later.
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