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More insight into Monster’s strategy…

Monday, July 9th, 2007

Check out, ‘Stocks: Monster ready to charge ahead.‘

I’ve included below those comments that where most notable to me and my thoughts regarding each…

‘…company (Monster) is beginning to look like a prime takeover target.’
My thoughts: Takeover seems to be a reoccurring theme ever since Sal Iannuzzi took over.

‘Monster…remains the No. 1 or No. 2 job site in every country, experts say.’
My thoughts: DirectEmployer’s Chad Sowash pointed out, via comscore data, that #1 in the European recruitment advertising market means only 4% penetration. He suggests using Google, Microsoft or Yahoo! alone or in tandem for greater penetration, performance and flexibility in any recruiting campaign.

‘iternational market(s)…now account(s) for about 30% of Monster’s revenue.’
My thoughts: I need to look into translation services, have my blog translated into different languages, and analyze newly acquired traffic for trends of areas with interest in recruitment advertising innovation.

‘Monster has invested close to $300 million in the past few years to expand overseas.’
My thoughts: I wonder how much CareerBuilder has invested to expand overseas during that same period. Do I know anyone who can find out?

Related

Posted in Job Boards, Monster Recruitment Media, Research | No Comments »

More talk of Monster Recruitment Media offering

Friday, April 20th, 2007

A week or so ago I suggested that Monster Recruitment Media Should Buy Mexico because of how limited their network is in size compared to the Yahoo! Network.

The Vendor Report by Elaine Rigoli of ERE speaks more to it here, Monster’s Ad Evolution.

Posted in Monster Recruitment Media | No Comments »

Impact of Google/DoubleClick on Recruitment Advertising Industry

Wednesday, April 11th, 2007

It’s rumored that Google has entered into the bidding for DoubleClick. The acquisition cost would be north of $2b.

My first thought was that this could lead to a significant development in the online recruitment advertising industry. I don’t think so anymore but am curious to hear your thoughts. Here are mine.

  • When it comes to display recruitment media, Google may lack a competitive enough ad network and targeting technologies to really compete with Yahoo!’s network and behavioral targeting technologies.
  • If Google acquires DoubleClick it would have DART. From what I understand, that means Google would have the potential to behavioral target ads across its partner sites. Today, Google can only site target ads on these sites.
  • I don’t think this is a big deal because DART is already available in the market. Agencies can and do flight recruitment display ads via DART today. Google’s ownership of DART would not change that or bring anything new to our market. It would simply change the billing contact address to Mountain View.
  • This would be a more significant development to our space if Monster were to work something out with DoubleClick for its recruitment media network. At least in that case, Monster has thousands of relationships with employers and could be expected to bring many more employers to the display ad market with DART, more quickly.
  • Since Google dosen’t have that sort of grip on HR departments anything they do in the recruitment display ad space isn’t going to go much beyond the agencies.

Just some early thoughts. Curious to hear yours.

Posted in Behavioral Targeting, Monster Recruitment Media, SEO / SEM(r) | No Comments »

Jobster pageviews maybe attractive to Monster and Google

Tuesday, April 10th, 2007

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Why would Google be interested in a partnership?

Google is trying to penetrate the recruitment advertising space while playing catch-up with Yahoo!in the display advertising market (both on the consumer side and the recruitment side). Adding Jobster to its list of partner sites and letting Jason Goldberg drum up some media fanfare surrounding the partnership could deliver some brand awareness to Google in this space.

Don’t get me wrong. I’m not suggesting that HR pros are not familiar with Google but I am expecting to see some pretty surprised recruiters and HR directors at SHRM this year wondering, ‘What in the hell is Google doing here?’

Why would Monster be interested in a partnership?

Monster recently launched a wounded duck recruitment media offering and Jobster’s pageviews may be a decent addition to Monster’s network. It would also convey the message that old purple dogs do learn new tricks.

Facebook makes more sense.

If anyone sells Jobster’s display ads it would probably be the Facebook sales team. The two companies are already in bed together and extending the relationship shouldn’t be very difficult.

In the end, for anyone to partner with Jobster in this regard it would require Jobster to have a fair amount of inventory. While Jobster is pretty well optimized for search traffic, I am skeptical about how much traffic it gets beyond search. I have yet to meet someone from outside the recruiting industry and the Web 2.0 world whom has ever heard of Jobster.

In the end, I don’t expect anything to happen here. I don’t think Jobster currently bring enough to the table. BUT, employers should expect to recieve more calls and to be made more aware of the value of recruitment media display ads as, Yahoo!’s doing it, Google’s doing it and Monster’s doing it.

Posted in Job Boards, Monster Recruitment Media, SEO / SEM(r), Social Recruitment Advertising | No Comments »

Monster Recruitment Media had better buy Mexico

Wednesday, March 21st, 2007

Monster has released a service that they’re calling, Career Ad Network. With this news comes a recruitment media offering. They’ll sell recruitment ads on a network with 20m unique visitors monthly. Hat Tip

Welcome to the game boys…it’s half over and you’re a long way from competing with Yahoo!’s 130m uniques. But there is hope. You can buy Mexico, population 109m. That should catch you up.

It’s no wonder why Monster’s getting into other services…there has been a major Paradigm shift in the recruitment advertising space. What used to be a Monster dominated space has transformed to one where media companies and search engines are far better positioned.

Yahoo! has upwards of 130m unique visitors monthly and sells a recruitment advertising product suite that encompasses media across the entire network.

Monster has only 15% of that reach, no SEM offering and thinks behavioral targeting is something that happens to you in high school; not to mention thousands of reps whom will need to be trained on media from the ground up. Paradigm shift.

Monster_recruitment_media_2 

This chart doesn’t even take into account the fact that 79% of the Yahoo!’s audience is employed full-time or that while Monster’s Recruitment Media ads are, ‘targeted,’ Yahoo! takes it BIG step further with behavioral targeting, search marketing and, for greater impact…bundled packages of search and brand products.

Source: Source: comScore Media Metrix, January 2007

Posted in Behavioral Targeting, Monster Recruitment Media | No Comments »


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