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Something to think about as you type away, catching up with work between sessions at the 2008 Fall ERE Expo

Tuesday, October 21st, 2008

Enjoy the conference. Be sure to check out Urgent Career’s Jeff Stewart at the Vendor Watch Start-up Track…and be mindful of what you’re working on in public.


Compromising Electromagnetic Emanations of Keyboards Experiment 1/2 from Martin Vuagnoux on Vimeo.

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REVIEW: ERE Expo Spring, 2008

Thursday, April 3rd, 2008

Dave Manaster and team once again put together a great conference.

ERE’s Expos are hands down the best recruiting conferences for a number of reasons. They always have a great mix of people in attendance, engaging content and entertainment.

It consistently has the best ratio of recruiting professionals per vendor. So it’s rich with opportunities for recruiting professionals to network and learn.

For vendors the well attended conference offers opportunities to engage new prospects and win business opportunities. This is contrary to the problem that OnRec faced last year in San Francisco.

CONTENT
Keynote speaker, Dr. Gene Stanaland was great.

The old-timer is an economics professor at Auburn. He speaks with a southern drawl and has a unique way of explaining economics through storytelling. He supports the points he makes with jokes. His presentation was as fun as it was entertaining.

The same can’t be said for the speakers that immediately followed him. Casting Director Miranda Rivers didn’t know her audience. Her speech was more of an insight into what it’s like on a movie set than it was rich with recruiting tips or best practice.

FedEx VP of Talent Acquisition, John Leech successfully acted out an hour long commercial for FedEx. I don’t think very many people walked out with a better understanding of how they can build their own employment brands. 

A privacy discussion panel with Jigsaw CEO Jim Fowler and privacy activist Deborah Pierce sparked some mildly heated debate. ERE chose well to pit Fowler and his sterling silver puzzle piece cuff-links against the clearly liberal and well informed privacy activist.  I think Deborah got the best of him. The ERE’s expo blog has more on this.

Another cool session was the one on start-ups. The two start-ups that I thought were most likely to succeed were Path101 and VisualCV. JobScore’s CEO was enthusiastic and sweaty which I’m always happy to see in a CEO pitching his early stage venture but ultimately I think the sharing model is flawed.

ENTERTAINMENT
Last but not least…the charity poker tournament was a huge success. ERE raised over $13,000 for charity. Jason Davis and Dave Manaster did a great job pulling this off. I took third place.

Quick notes from onrec 2007

Monday, September 24th, 2007

I’m just back to nyc from the onrec conference in San Fransisco but leave soon for Atlanta where I’ll be leading a track at John Sumser’s Recruiting Roadshow. Details to follow.

Here are some quick notes from onrec.

General Notes

  • Few corporate recruiters in attendance. More vendors.
  • I’m going to have my blog translated into Japaneses to supply what seems to be considerable demand for info on search engine marketing for recruitment coming from Japan.
  • It was great to see yahoo get the respect it deserves for its position in the new online recruitment landscape. Indeed used a yahoo search screen to demonstrate the general engines and cheesman shouted me and yahoo out during his google slide. Neither is a big deal but each shows the growing awareness of yahoo’s position in this space and marks a welcome change.
  • Deloitte has a good whitepaper out there about connecting generations in the workplace.
  • Affinity Circles is cool. former-hotjober, Chuck Taylor is involved
  • Jeff Hunter is probably one of the most respected hr professionals in the space

Gerry Crispin

  • Crispin’s presentation was good
  • Points out some great and poor corporate career sites and was spot on
  • Employers must reach, engage and respect top talent
  • Was quick to warn employers of the pending threat of international companies stealing our top talent. (That’s something that I never thought of before.) It’s happening today and will continue to happen as the global economy becomes less dominated by the US and emerging markets mature and require more experienced talent like that which we have here in the US.
  • I believe him as I was asked to advise a group launching a job board on a particularly large continent that I can’t mention right now.
  • I need to get my hands on Crispin’s whitepaper and need to take his advice and spend a day with Yahoo! recruiters.

Peter Weddle

  • I always knew his content would be solid but it was great to see him deliver it. True pro.
  • Your corp career site should nurture a solid relationship with the best talent. It should facilitate a dialogue and represent the company with community. It should provide personalization, content and dialogue appropriate for rare skill holders.
  • Eli Lilly’s corporate career site has departmental landing pages on its corp career site mapping seekers to relative jobs in the fashion of a career path. (very cool)
  • Microsoft also has this. (again..cool)
  • Rare performers want to talk. They want an engaging type of experience.
  • Points to honeywell blog
  • Why not get the best and brightest at your org to blog? At Honeywell, employees compete for 3 months. The winners of the competition get to write on the blog and get a bonus. (this is the coolest thing I’ve heard of to date.)

Kevin Wheeler

  • Kevin Wheeler was spot on. I’ve heard him criticized as a know it all but everything that I heard come out of his mouth made sense to me but what do I know.
  • He talked of the net gen, gen y and millennials and how each works differently, requiring different career paths than baby boomers
  • Some are making their own jobs (that’s exactly what happened with me) and that companies that fail to adapt for this will lose this talent.
  • Those who do adapt will be rewarded with innovation and as much loyalty as can be expected from this group.
  • He mentioned wikinomics. (i read it. awesome book.)
  • Recruiting gen y is your ultimate challenge
  • Pre-employment experiences, and test rides for employers and candidates should be and will be used
  • Points to phplive as a means for communicating with talent on your career site by chat
  • Blogs are important and valuable adjuncts to recruiting because they are authenticity.
  • Points to Heather Hamilton’s blog. It’s professional and loyal to Microsoft.
  • Talks of podcasts for recruitment
  • Makes fun of career fairs
  • Talks of itzbig and jobfox as the next wave of job boards and speaks to their ability to match jobs to seekers in an eHarmoney like fashion. (I have to start making a bigger deal of Yahoo! HotJobs’  job matching technologies and show kevin what we are up to in that regard)
  • Candidate relationships with marketing priciples and crm tools. (ie. salesforce.com)
  • Severe local shortages of talent
  • Shift to virtual recruiting tools, email, web sites, online assessment (I hope he doesn’t mean second life..i don’t think he does..i think he means like password protected websites that demonstrate the job to pre-qualified candidates)
  • Global reach, sourcing and brand critical for big companies
  • Think of talent as supply chain (this makes sense to me…look at the limitation that a the media planner shortage has put on media companies in nyc)
  • Focus on gen y recruitment and retention (let them work in small core groups)

Blogger panel

  • Jason Goldberg suggests that markets outside the US are where we were 5 years ago. (I think he’s right and that’s likely why you see monster and careerbuilder rushing to exploit that space. Why innovate if you can simply turn-key in new, rich and less informed markets? They’ll make some great money but should have trouble trumping the top local job boards in each respective market. I think Indeed is best positioned globally.)
  • There is a lot of opportunity for Web 3.0 (applications and widgets) in the recruiting space. It will be interesting to watch. I think jobster and jobs2web could do well here considering the work that jobster has done to date with its facebook app and the jobs2web applications.
  • Joel Cheesman (recruitment blogger) suggests giving little snippits of information in blogs. Short, quick and informative is a good bet. He’s growing cheezhead into a little media platform. For instace, check out xtra and the wiki.

Go check out Y! HotJobs VP of Product Interview on Cheezhead

Tuesday, July 3rd, 2007

Go check out Y! HotJobs VP of Product Interview on Cheezhead. Kevin Krim was interviewed at SHRM 2007. link.

SHRM Follow-Up info on Yahoo! Recruitment Advertising

Monday, July 2nd, 2007

At SHRM 2007, a ton of people asked me for information on Yahoo! Recruitment Advertising; the service that displays recruitment ads to targeted talent on Yahoo! sites like Finance, Mail, Personals etc.

Rather than send out a million emails, I figured I’d put a page together and share it with everyone interested. Hopefully I’ll find to time to add some video as well.

In the mean time, if you are interested or looking for new ways to attract niche or local passive job seekers, you can learn about Yahoo! Recruitment Advertising here.

If you would like to share or link to this page, please use this link:
http://www.jobsearchmarketing.com/yahoo_recruitment_advert.html

Quick SHRM 2007 Recap…

Thursday, June 28th, 2007

From my perspective as a Yahoo! HotJobs presenter…

SHRM attendees had a new level of engagement in our message. They had a greater understanding and appreciation for the impact that Yahoo!’s reach, targeting technologies and partnerships have on recruiting initiatives.

Recruiters love Super Recruiter Action Figures and Yahoo! HotJobs. The Yahoo! HotJobs SHRM 2007 Party was unreal.

From my perspective as a blogger…

I met a really cool and innovative recruiting technology company run by two young guys. Expect follow up on this.

I had a chance to speak with Craig Campbell, MGM GRAND’s Strategic Staffing Director. He and MGM have a monumental staffing initiative in front of them and will likely tap some innovative technologies to get the job done. I hope they are willing to share some insight.

HR Directors and Recruiters love bloggers and want to know more about how their organizations can best leverage blogs and careers site optimization to attract top talent and build employment brand awarenss.

I read a great book on the trip. Wikinomics. That book and the demand by HR Directors for insight into blogging are what was behind this post.

Cheezhead wins the $25 gift card for his contribution to my, ‘Top 10 Things Most Likely to be Overheard at SHRM 2007 in Las Vegas‘ contest.

…in all the show was a great success for Yahoo! HotJobs and I am excited to see signs that the traditionally super-slow to move HR consumer finally seems ready to adopt new technologies.

At SHRM 2007. My first conversation landed back on Recruiting Blogs.

Sunday, June 24th, 2007

Early this morning I met a really interesting HR Director. You’ll get to meet her later, as we scheduled an interview. Long story short, she is excited about the idea of blogging for recruitment.

The fact that this was the absolute first person that I spoke with here at SHRM and considering the attendance at Jim Durbin’s session on blogging for recruitment at the ERExpo in San Diego, I think it’s obvious that corporate recruiting leaders want and need to know more.

So, I quickly put together this page with links to great content for the woman that I met this morning and for HR/Recruiting pros whom want to learn about blogging for recruitment.

Doing this got me thinking and I’d like to put together a complete guide by collaborating with thought leaders in the recruiting blog space. The guide will share our collective knowledge with with HR/Recruiting pros. If you are interested in participating, here’s what I’m thinking…

My goal is that this guide will soon be completed as a collaborated effort by some of the more influential recruiting bloggers; it will be a value-add to professionals seeking more strategic sourcing options; and it will provide each of us with the satisfaction of contributing valuable insight to our customers, partners and networks in need.

If our own employers would like to get behind this effort and sponsor it, then that would obviously provide some great thought leadership and value-adding brand exposure as well.

Please consider this post to be my invitation to participate.

I’d like to invite Jim Durbin and each of the panelists of his ERExpo session on recruiting blogs. They include Microsoft’s Heather Hamilton, T-Mobile’s Dennis Smith and the funniest guy ever…I forget his name (but he was absolutely awesome).

I’d also like to invite Joel Cheesman for his input on recruiting blogs from an SEO perspective and Shannon Seery Gude of Bernard Hodes for her insight into the impact that recruiting blogs provide employer branding efforts.

Collectively I think we have a ton of knowledge to share and value to add.

Moving forward this page will serve as a collaborative workspace on the project. I’ll figure out how to make it work once I’m back from SHRM.

For now, let’s have it serve as a source of links to great content on recruiting blogs for Recruiting and HR Professionals to get introduced to the concept and technologies behind blogging for recruitment.

I’ll be pointing all interested HR Professionals that I meet at SHRM to this page. So, if you are interested in adding value and helping out, please post a link to what you believe is great content for an HR or Recruiting Professional to read on the use of blogs for recruitment.

I’ve linked the content that I plan to share with the woman I met this morning. Please comment below with what you would like to share as well.

Top 10 Things Most Likely to be Overheard at SHRM 2007 in Las Vegas.

Thursday, June 21st, 2007

In preparation for SHRM 2007 in Las Vegas, I asked bunch of clients and industry contacts to share what they thought was most likely to be overheard at the conference.

And the winners are…

10. Is that Cheezhead or a Philip Seymour Hoffman look alike?

9. HR Generalist 1: My boss thinks I’m here to get a new certification but really I’m networking for a new job.
9. HR Generalist 2: Me too.

8. SHRM? I think I’m at the wrong conference.  Does anyone here speak ‘Kling-On’?

7. What happens at SHRM stays at SHRM.

6. The HR Director for Match.com is hitting on me. Is that inappropriate?

5. I’m going to expense my gambling losses.

4. Is that a super-recruiter in your pocket?

3. Where’s the kissing booth?

2. I do most of my recruiting from myspace… wink wink

And the #1 most likely thing to be overhead at SHRM 2007 in Las Vegas….

…that’s up to you…comment below what you think is most likely to be overheard.

I’ll select the winner. Winner gets a $25 certificate to Starbucks.

SHRM’s down the road

Thursday, May 31st, 2007

SHRM’s down the road and Sin City’s calling me.

Tonight we turn the corner to June and I’m looking forward to meeting you all at the Yahoo! HotJobs party at TAO and to a handing out a very special gift. Battery included.

Party Details: