Facebook Recruiting App: The Absolute Hands Down Best Way To Do It

This is my idea for a facebook recruiting application. I offered it to hotjobs while I was there but they didn't want it. They decided to go with this, which I guess makes sense since the company needs to be focused on job seekers.

Me, I was selling to HR Directors, so I was focused on them and I think this app would deliver what they need: highly targeted, applies and career site traffic from their employees referral networks and referral program compensation and motivation.

If I had some extra cash laying around (and believe me, with yahoo's stock in the $15's..I do not) I would build this for all my favorite Barbs&Bobs in HR out there but I don't. So, I wont. Unless something crazy happens like I partner up w someone.

Here's the deal:

• Hr and Recruiters mostly agree the traffic from monster and the job boards is not good
• They want new ways to encourage employee referrals and they want more of their employees friends spending time on their career sites
• With the right Facebook app, employers can drive traffic and applies from their employees profiles, directly through their career site, compensate their employees w cash that would have been spent on monster and measure it completely
• Though jobs on job boards are purchased on a per job basis, at the end the year or the quarter one can look at how much they spent w any given job board, compare that to the number of people who clicked to view the ad or visited the career site and determine what was the cost-per-click of using that vendor over that period of time
• For the sake of explaining this, lets say you paying monster $1.00 per click
• Your encourage your employees to install the app
• The app, through rss, displays, on your employees facebook profiles, links to jobs that are live on your career site
• Your employees friends see the jobs, click the links, visit your site and apply to jobs
• Each month its reported back to you how many clicks, and applies came to your career site and which employee's profile is responsible
• Now, HR can compensate the employees in an appropriate way, its referral program that compensates and encourages your employees for bringing their friends into the funnel, not just for hires.
• I would suggest compensating at the same level you are paying monster (if not more) for the traffic, your getting more qualified traffic at the same cost and I would pay a referral fee for hires coming from their networks

What do you think?

 

Anyone want to partner on this to build it? Pete? Ray?

Update, 9/29/08: TMP has already released an app that does something similar. Its call Work With Me.

Comments

[Carrie]

AT&T actually pioneered a "work with me" widget on Facebook... so employees who download it, can customize which positions with the company are advertised on their page (locally, by function, etc) and it drives traffic directly to our corporate site vs. to a job board.

[Carrie]

Sorry - trying to link to my facebook page instead of our corp site so you can see it...

Carrie

http://www.new.facebook.com/people/Carrie_Corbin/711974973

[matt]

very cool. glad to see att doing this.

are you keeping an eye on the traffic reports?

the data provided can be used to put together a pretty kick butt referral program.

im happy to help if need be. just let me know.

[Bob]

A company that already aggregates jobs from corporate career sites should create this and let companies utilize it for free. You must give the employee the show only specific types of jobs and locations though. Someone like GetTheJob or Linkup should create this. They could ultimately charge employers a small fee to utilize it.

[missy]

actually, TMP Worldwide developed the Work With Me Application and several of our clients, including AT&T use it.

http://www.new.facebook.com/apps/application.php?id=2455547517&ref=nf

[Rob Sweetser]

Please Call me...my firm can be a partner and I'll show you how you can monetize your ideas.

Rob 859-360-0111

[Bob]

I was wondering how the new facebook layout was going to effect Facebook apps. I know I don't click the "boxes" tab where now all the Apps are show.

http://www.allfacebook.com/2008/09/the-future-of-widgets-on-facebook-dead/

[matt]

Wow Bob. I was afraid of that. I kind of figured the new layout would have a strong negative affect on the apps but I never thought it would be anything like that. Good share. Thanks.

[paul Flaherty]

might want to check the spelling on friends there cuz

[Pauline]

This is great!! If you are creative, you should check out: http://ckrinteractive.com