5 Simple Ways to Recruit Passive Candidates with Your Career Site

Is your candidate pool looking a bit shallow lately? If you want to recruit more passive candidates, take a good look at your career site. It is possible that a few minor changes could quickly increase your prospects. Below are just five simple ways to boost your employment brand and draw in those highly coveted passive candidates.

1.    Start Recruiting on the Home Page – Don't bury the career section deep within your official company site. You want to appear welcoming to those who otherwise don't realize you are hiring. If you do link to a career section from the homepage, make sure that link is visible and not placed at the bottom on the page in a tiny font size.

2.    Be Transparent – Are you using ambiguous terminology when leading people to the career site? Being clever here could actually hurt you, as people are scanning the page for the words "Job" and "Career." A link that reads, "Become Part of the Crew!" could be easily overlooked.

3.    Avoid Generic Stock Images – Do you have a stock photo of two businesspeople shaking hands on your career page? People are now design-savvy enough to spot a stock image when they see one. It looks insincere and can be a turn-off for candidates. You should use images of happy employees, but go the extra mile and obtain pictures of people who actually work for the company.

4.    Display Job Openings – Don't tease candidates with a career site and then fail to post available job openings. Passive candidates who are casually surfing your site need to be enticed with something tangible. Ensure that this section is regularly updated and does not go stale.

5.    Post Salaries – Never post a job opening without an accompanying salary range. This is quite possibly the best way to entice passive candidates to make a move. Companies often omit this bit of information, perhaps in hopes that they will negotiate for a lower pay scale. However, top professionals demand to know what they are getting into and will often ignore a job posting without a salary.

* This post was contributed by Heather Johnson, who is an industry critic on the subject of becoming a pediatric nurse. She invites your feedback at heatherjohnson2323@gmail.com.

Comments

[Career Networking]

This website is really very useful and directs the recruiters to employ passive candidates. This also gives a chance to contact Heather Johnson who is an industry critic, and could get advice from him. Highly appreciable.