Appendant Marketing Group is one to watch in the recruitment advertising space.

Appendant Marketing Group, the Indianapolis based 10 employee start-up is having no trouble raising capital and is likely to hit $1 million in revenue before its first 12 months of operations is complete.

Co-founders Mark Anderson and Brandon Corbin each made their bones at TruStar Solutions (now First Advantage). At TruStar, the more organized and sales minded Anderson ran sales and biz dev while the creative technology enthusiast Corbin worked as a Product Manager.

Today the two are again complimenting each other; building Appendant by launching and pushing some pretty cool products and services for employers.

The company’s RecruitCard product was the original revenue driver. Today, Recruitals are responsible for the lion’s share of growth and Appendant is planning the launch of a service that I’ve agreed not to comment on.

RecruitCards are recruitment marketing postcards. They are sent via US Mail to prospects. Each includes a URL to a landing page (Recruital) where the prospect can read about the company, watch a recruitment video, view photos and click-through to the employer’s flickr account or apply to the job being promoted.

The offline and personal approach that RecruitCards deliver make it something worth trying for your recruitment marketing efforts to top prospects. What comes to mind when I think about RecruitCards is a line from Peter Weddle. Peter recently talked about how BEST talent wants to be treated differently. He said, and I'm paraphrazing, the BEST talent wants a personalized experience. RecruitCards are different and could be inline with Peter’s suggestion for approaching the BEST talent.

The online approach that Appendant is taking with Recruitals is also interesting. Appendant prides itself on having built an efficient process to rollout Recruitals in large scale quickly. It remains to be seen if Recruitals will ever catch on in large scale but I think the approach that the company is taking is a good one. Appendant first built their Recruitals with conversion(turning visitors into applicants) in mind. With that task accomplished, Appendant is now focused on optimizing these pages for organic search traffic from both vertical and general search engines.

I like Recruitals for the value that they bring to employers using search engine marketing and display recruitment advertising like Yahoo! Recruitment Advertising. Optimized landing pages like Recruitals could enhance an employer's performance; returning more on the investment by converting a larger proportion of clicks into candidates. This is a void left by the applicant tracking market and the poor site design of most corporate career sites.

Anderson and Corbin’s long terms plans for Appendant include more funding, more services and more sales people. So if you hear about the company landing some more capital you can expect to hear your phone ring.

Maybe the call with be worth picking up. Check out the mock-up Recruital that Appendant created as a demonstration for me.

Comments

[Ringo Recruital]

It's great to have your work acknowledged by the pros!

Thanks and take care,

Ringo Recruital