Career Site Analytics a la JimStroud

Long story short:
If you are an HR or Recruiting Director, you need to listen to Jim Stroud's podcast on career site analytics. If you are unfamiliar with Jim, this is him and this is his blog.

Long story a little less short but super valuable to monster/hotjobs customers:
The insight gained by HR and Recruiting Directors whom analyze their career site traffic is highly valuable in negotiations.

Here’s proof from the real world. The following is the story of how a client of mine, we’ll call him Maddog (for confidentiality and fun), used career site analytics to negotiate DOWN his monster renewal.

Things to know:

• Maddog is the Director of Recruiting at a client of mine.
• The client is a 10,000+ employee software company HQ'd California.
• Maddog is very well connected to his career site analytics.
• Prior to this year, Maddog’s Monster renewal continuously increased in price.
• This year’s Monster renewal was for the same service as last year’s.

Here’s what happened:
All last year Maddog and I tracked, in quarterly phone calls, the number of visitors that HotJobs and Monster were sending to his career site.

In the early part of the year traffic from each was fairly steady and predictable.

In the past 6 months however, traffic from Monster declined while that of HotJobs climbed dramatically.
This was of no surprise to me...

Monster vs. HotJobs Traffic Share Comparison

Cutting to the chase:
Maddog was able to spot this trend and re-evaluate his Monster and HotJobs services. With up to date insight he negotiated his Monster renewal DOWN. Without analytics, his insight would have been 6 months behind.

Maddog’s average time-to-hire is roughly 90 days. So, if he only evaluated the two services on source of quality hire his evaluation would have missed the trend by at least 90 days. He says 6 months is more realistic.

With analytics he was able to evaluate the services on the # of quality hires from each(throughout the year) and the number of quality leads that each was CURRENTLY adding to the pipeline.

Thankfully for me and Maddog, he’s well connected to his career site analytics.

Listen to Jim's Podcast on career site analytics.

Comments

[Jim Stroud]

Thanks for the kudos! Nice to know somebody out there is listening.