Recruitment Advertising Blog, Job|Search Marketing

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July 09, 2007

More insight into Monster's strategy...

Check out, 'Stocks: Monster ready to charge ahead.'

I've included below those comments that where most notable to me and my thoughts regarding each...

'...company (Monster) is beginning to look like a prime takeover target.'
My thoughts: Takeover seems to be a reoccurring theme ever since Sal Iannuzzi took over.

'Monster...remains the No. 1 or No. 2 job site in every country, experts say.'
My thoughts: DirectEmployer's Chad Sowash pointed out, via comscore data, that #1 in the European recruitment advertising market means only 4% penetration. He suggests using Google, Microsoft or Yahoo! alone or in tandem for greater penetration, performance and flexibility in any recruiting campaign.

'iternational market(s)...now account(s) for about 30% of Monster’s revenue.'
My thoughts: I need to look into translation services, have my blog translated into different languages, and analyze newly acquired traffic for trends of areas with interest in recruitment advertising innovation.

'Monster has invested close to $300 million in the past few years to expand overseas.'
My thoughts: I wonder how much CareerBuilder has invested to expand overseas during that same period. Do I know anyone who can find out?

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Matt Martone  Matt Martone
 
 p. 862-596-5645
 e. matthewmartone@yahoo.com


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