Realize the value of a myspace profile via SEM

A super innovative client of mine just asked me for my thoughts on how they might leverage their myspace profile for recruitment. For the sake of anonymity, I am not going to mention the company name.

I shared my thoughts with her & thought they were relevant here. So, here you go...

The jury is still out on myspace when it comes to recruitment. I think it's a huge plus that {client} has a myspace page. It def. makes {client} seem like an innovator and cool place to work. But I think the value from the profile will be realized in the number of referrals the come to {client} whom have been influenced by the profile and in {client}'s employment branding efforts. Both are very difficult to track. Since I don't expect the profile to generate leads. I suspect that it's going to be tough to calculate a return on your time invested in the site. You have a Yahoo Search Marketing for Recruitment account already set up. I think a great practice would be to use that account to lead relevant job seekers to {client}'s employment blog, employment landing pages but maybe you can experiment with your myspace profile. I would try leading more entry-level seekers to the {client} myspace profile. Tell them that if they put {client} in their Top 8, they will get first consideration for an interview. Who knows. It shouldn't cost much.

From what I understand, Cheezhead is expecting a lot from myspace. Any beef with this one?

Comments

[Brian Flaherty]

This is a great concept and I would expand it to other sites such as Facebook.

[DT]

I agree with your points Matt, and while myspace is not going to be a huge generator of leads, it IS an innovative way to express just who your company is, and it's a nice "informal" way of getting to know the company before you even consider working there. Consider posting pics of the office, the (if applicable, i.e. "the wave") craziness that takes place, and utilizing the myspace blog to add to the excitement of working at said employer. All in all, it's just a nice way to "humanize" the company.

[Chad Sowash]

I would comment but I think this gives you a pretty good idea of how i feel about Myspace..

http://thechad.jobcentral.com/index.php/2006/11/28/jobcentral-myspace-recruiting-branding/