ATS Sourcing Data, Mis-Information Superhighway

I’m perfectly comfortable telling you that my friend Rj is a degenerate gambler and the worst source of information in the tri-state area. Rj, like everyone else who grew up in north jersey has a nickname. We call him Mis-Information Superhighway. He's not a bad guy; just poorly informed.

This matters to you because a recent study by JobsInLogistics.com found that 83% or 5 out of 6 candidates enter inaccurate data. (when asked how they were referred to jobs they were applying to on a company's career site) You like Rj maybe making decisions based on shoty data.

The study was documented in this whitepaper, 'ATS Sourcing Data – 83% Inaccurate.’ It's worth reading.

My 2 cents…

Monster's career site hosting service does this...

This is also the practice of many custom built career sites...

This is unacceptable…
My $12.50/mo. blog software is providing me better tracking than the services that you're paying an arm and a leg for are providing you. I can tell you that the most recent visitor to my blog came from a Yahoo search results page. That person searched, 'matt martone job search marketing' and landed on my homepage. Prior to that, another person came from my linkedin profile and landed on my homepage. At 8:08a someone else landed here and came from a Google search results page. That person was searching, 'searchmarketing.google'

If my $12.50/mo. is getting me better tracking data than your ATS vendor is providing you then you need to press that vendor for more support.

As the recruitment advertising landscape broadens to include more services for job seeker traffic from search engines, social networks, blogs and aggregators like Indeed.com, you'll need a better understanding of which services are providing you the greatest return. You'll need better tracking.

Oh yeah...btw...Rj's out of work. If your interested, you can find his resume on Monster, really.

Comments

[Rj G]

yea but i won 5 large on the colts and i have them to win the big show. whatever you do dont bet the colts. i dont want your bad luck on my bet.

[Brian Flaherty]

"my friend Rj is a degenerate gambler and the worst source of information in the tri-state area"...Evidently, his knowledge outside the tri-state area is pretty good since he bet on the Colts.

[Matt Martone]

Well played.

[Chad Sowash]

The data is correct for the companies still relying on old drop-down reporting. Most companies are using url referring, customized apply urls, anchor tags, and hardcoding. Don't ask me why they keep the drop downs active, but I know most companies, that know what they're doing, are tracking correctly.

[Matt Martone]

Good point Brian. Rj won big on the super bowl too.

Chad, you're either right or you're spending too much time with cool orgs.

The majority of the companies that I have spent much of my time with do not track very well.

I work with some small, mid-sized and major accounts and many rely on ATS dropdowns like monster's for tracking.

To their credit most knew it was a poor source of info but they still took the data into consideration when making decisions.

Each was really surprised by this whitepaper's conclusion but neither dismissed it.