Agency.com, a great company to work for. HR gets it.

Today’s employer of choice award goes to Agency.com and HR Director Carla Vilar.

Carla gets it. She goes beyond the job board and taps the Internet’s major talent opportunity with email recruitment marketing, behavioral targeting and more. She has some great plans for utilizing SEO, SEM (and hopefully blogs) but I promised not to reveal her strategy. Sorry, no soup for you.

But check it out…in addition to all this; she apparently knows how to motivate her internal resources for the sake of recruiting. Check out her HotJobs Direct creative…(click the image to see the entire ad)

How cool is that?

Agency.com is competing for talent in what I believe is THE most competitive labor market in NYC and Agency.com is realizing a real return on Carla's efforts. They are finding new ways to creatively leverage the Internet, deliver their employer brand message and make it stick to the people whom they are seeking to attract.

If you know someone looking for a media planner job in new york you might want to mention Agency.com.

If, like Carla, you too get it, then you should give Carla a pat-on-the-back by either commenting on this post or by networking with her.

Comments

[Steven Rothberg, CollegeRecruiter.com]

Wow. Creative recruitment ads to recruit creative people to work at a creative agency. Seems so logical, but so few agencies or other employers take this approach. They all should.

[David Armano]

This was a good idea (Full disclosure I worked for agency.com for close to six years—and work for Digitas now.)

I've recently been leveraging my blog to help bring in qualified candidates, and it's been working! (already interviewed a couple)

http://darmano.typepad.com/logic_emotion/2007/01/were_hiring.html

But remember, I'm not in HR. :)