Change to Google impacts online recruitment.

Search Engine Journal is reporting that Google’s, ‘new AdWords ranking system relies heavily on Landing Page Quality.’

This is a significant development for online recruiting departments, especially those eager to explore the world of Search Engine job seeker traffic often discussed by Cheezhead.

The article also states that, ‘Advertisers who may be providing a poor experience on their site will notice that their traffic across the content network decreases as a result of this change.’

What does this mean to a corporate recruiting department?

Well optimized career site landing pages have an even greater opportunity to be visible and attract the less-active and passive job seekers using the Search Engines.

Poorly optimized career site landing pages, which is very common, will result in even more missed opportunities to attract job seekers and convert them to applicants.

If your career site is hosted and managed by a 3^rd party vendor then you should ask, ‘How is this product’s landing pages optimized for organic and paid search results?’

You want landing pages on your career site for each department and hiring initiatives with links to the jobs and news relevant to that department or initiative.

Job Blogs work great for this. I use my blog as a landing page for a sales hiring initiative that we have here at HotJobs.

Example of Job Blogs for good Landing Page practice.

• Go to Yahoo! and search, ‘New York Sales Jobs’
• Notice the sponsored search results, ‘Want to work in Sales at Yahoo! HotJobs?’
• Click it.
• Your click will lead you to a blog post (landing page) where I pitch the opportunity and provide opportunities for the job seeker to apply.

Comments

[Jason Gorham]

Looks like Google is catching up to us. This is exactley what we do. In order to capture a passive candidate you better have a good net. Look at the 6th bullet down on this page.

http://www.careermetasearch.com/solutions.html

[Shannon Seery]

Thanks for the heads up Matt. People have been talking about this for awhile now - since most corporate career sites have not been optimized for search, this will clearly be a blow (as well as an opportunity!).

[KafPaymn]

Different kinds of xanax.
xanax in Canada drugstores.
xanax alprazolam
xanax bar


cheap xanax
xanax prescription

xanax picture
xanax withdrawal
xanax lethal dose