Job Blogger increases applications 50% YoY, SMS

Cadbury-Schweppes increased applications 50% in 2005 from 2004 with the launch of a Job Blog.

They are the world's largest confectionery company; selling brands such as Cadbury, Schweppes, Halls, Trident, Snapple and more and the company was named in 2004 to Britain’s Most Admired Company list.

Cheezhead is a proponent for job blogs as well. Here he discusses more on Job Blogs.

So what is Cadbury-Schweppes up to now?
Cadbury-Schweppes is now focused on its 2007 graduate recruitment website.

What will Cadbury-Schweppes do to meet this recruiting objective?
Cadbury-Schweppes will attract, interact with and hire millennials by speaking their language...Job Blogs an mp3’s.

I didn’t see any video on Cadbury-Schweppes career site but if they keep up with this pace of innovation in the recruitment space then I imaging that a YouTube account isn’t too far into the future and that soon SMS Text Messaging  will make it’s way into Cadbury-Scheppes' next campus career fair or print advertising campaign. It should.

Have questions about how your org can best leverage a Job Blogs or SMS technology? Ask me.